Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Identify at-risk members and re-engage them. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Jai Krishna, Secretary-General, News Broadcasters Federation-India.

Team 195

Team Technology Certificate Revenue 195

Nimble AMS

APRIL 3, 2022

In today’s evolving world, i t’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience. ?. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 129

Software Certificate Technology System 129

Freestone

DECEMBER 12, 2023

However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. This allows you to still capitalize on non-member transactions while maintaining premium value on your membership services. Can your current LMS deliver?

Learning Management System 82

Learning Management System LMS Revenue System 82

Crowd Wisdom

JULY 27, 2023

Consider investing in your continuing education (CE) program to drive non-dues revenue and attract and retain more association members. Community Brands research found that 77% of association professionals plan to develop and improve CE education and professional development programs to enhance the member experience.

Revenue 52

Revenue LMS How To Course 52

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MARCH 27, 2020

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. According to the Member Engagement and Loyalty Study , the top three reasons someone will join an association are: Job Opportunities. Certification/Continuing Education. Professional Growth.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Success

MARCH 12, 2019

Key to our purpose-driven structure are four teams that flow together, all working towards the same end. The teams are: strategy, content, acquisition and retention. The so-called ‘end in mind’ these teams share is staff and customer engagement. Content Team. First, let’s talk about the structure….

Certificate 109

Certificate Discount Team Content 109

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. This requires a unique set of skills that your in-person events team may not possess. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MARCH 4, 2022

Cross-team collaboration. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Tue 3/8 at 11 a.m. –

Class 195

Class Certificate Content Committee 195

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

Association Software Software Organization Certificate 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Just be sure to email members about upcoming renewals in advance so the charges don’t come as a surprise!

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Mon 1/18 at 3 p.m.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Forj

APRIL 22, 2021

Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. These high-value courses can come with high development costs as well, requiring a variety of team members such as: eLearning Consultants. Team time and resources. Developers.

Price 172

Price Course LMS Discount 172

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. The Importance of Integrations to Member Retention. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

GrowthZone

JUNE 21, 2021

Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. It is a modern platform built by the team that brought you ChamberMaster.

System 148

System Software Directory Membership Management 148

Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking.

Association Software 52

Association Software Software How To Certificate 52

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

Higher Logic

MARCH 19, 2019

If you don’t have someone on your team with user experience (UX) or user interface (UI) design chops, consider hiring or consulting with an expert so your website and online community really glow. On top of that, you can use marketing automation to retarget advertisements. Make engagement growth a priority.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Your AMS should be a utility player on your membership team. Audience personas. Membership engagement. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 16, 2023

Team dynamics. Don’t let your team get consumed by an obsession with productivity. Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. More info/register. Location: Silver Spring MD. More info/register. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits. CAE credits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Career changers.

Revenue 195

Revenue Technology Education Video 195

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. 4) How user-friendly and easy is it to use?

Price 52

Price Membership Management Software LMS 52

Reid All About it

JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. For the first time ever, our Data Analytics Network planning team will be hosting an “office hours” style webinar covering topics of interest from our series registrants. . Host: American Marketing Association.

Technology 370

Technology Strategy System Education 370

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MARCH 5, 2021

Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Equitable User Experience through Digital Culture. DEI initiatives.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

FEBRUARY 5, 2016

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – Be Their eLearning Valentine: Capture Your Members’ Hearts in 3 Steps.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists.

Las Vegas 370

Las Vegas Case Study Conference LMS 370