Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Association Analytics

JUNE 21, 2023

If data is saved on a team member’s personal drive, or worse, doesn’t exist at all, your association’s data is not going to be accessible when you need it. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Sound familiar?

Team 319

Team Report Course Proposal 319

Nimble AMS

JANUARY 21, 2024

Our team is dedicated to being a trusted technology partner to help trailblazing organizations focus on their missions. Discover how the American Bankers Association leverages Nimble AMS and Salesforce to reach organizational goals and enhance the member experience. We appreciate the great support team at Nimble AMS.

Software 118

Software Team Member Experience System 118

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 28, 2022

Achurch Consulting describes how to build trust and connections with your team while working remotely. Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. *All Connecting while working remotely.

Newsletter 195

Newsletter Survey Team Software 195

Aptify

SEPTEMBER 27, 2023

Organizations including mid-market to enterprise-level can now choose NetForum for comprehensive association management software (AMS) to meet their specific needs. NetForum identified a need in the market for associations that wish to implement a new AMS system quickly without heavy customization,” said Tim Ward, General Manager of NetForum.

Software 72

Software Revenue Member Experience Marketing 72

Nimble AMS

JANUARY 25, 2024

With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining association management software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? It is the most impressive SaaS Salesforce based platform for associations on the market.

Software 119

Software Association Management System Innovation 119

Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?

Organization 120

Organization Massachusetts Revenue Survey 120

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Code of ethics.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. You’re on the same team. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

Nimble AMS

MARCH 6, 2023

Our Nimble AMS team thought we would also celebrate some of our standout customer leaders. Rochelle invested time in learning Nimble AMS and working with h er team, so they had the tools and knowledge needed to properly innovate. Check them out and prepare to be inspired! Celebrate Women’s History Month at your association!

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Nimble AMS

JANUARY 31, 2023

Learn how Nimble AMS empowers legacy AMS users to decrease low – value staff processes and elevate the member experience. Three ways Nimble AMS empowers legacy AMS users Three ways Nimble AMS empowers legacy AMS users Are you ready to leave behind your legacy system ? User-friendly reporting.

Missouri 130

Missouri Software Illinois Massachusetts 130

Nimble AMS

NOVEMBER 13, 2022

The Nimble AMS team will see you at AMS Fest 2022 on November 16-17 in Washington, DC. We can’t wait to reconnect with members of the association space and show off all Nimble AMS can do for your organization. Is your current software user-friendly for members? . A great place to begin is with market research.

Tips 130

Tips Software FAQ Technology 130

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 5, 2024

3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. That depends on your association’s members! Let’s get started!

Review 169

Review Member Engagement Process Examples 169

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

APRIL 27, 2023

In mid- April , the Nimble AMS team attended the 2023 Salesforce World Tour in Washington DC. The Salesforce World Tour offered an excellent opportunity for our Nimble AMS team to connect with industry partners, colleagues, clients, and Salesforce contacts. Salesforce events are all about learning and engagement.

DC 115

DC Innovation Class Team 115

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Nimble AMS

MAY 30, 2023

When you’re in the market for new association management software (AMS), it’s vital to do your research. Searching for a modern AMS is a team effort—t hat’s why Chicago AMS Fest 2023 is the perfect event for your organization. AMS Fest 2023 is an in-person event based in Chicago, focused on AMS systems. You won’t be left behind.

Chicago 126

Chicago Software System Cost 126

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. How to Align with Your Board and Executive Team's Priorities. Identify at-risk members and re-engage them. Objection 1: Price. Example: “X platform is cheap/free.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Just be sure to email members about upcoming renewals in advance so the charges don’t come as a surprise!

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register.

Team 195

Team Technology Certificate Revenue 195

Blue Sky eLearn

DECEMBER 6, 2019

Look for website builders that offer templates in case your team isn’t well-versed in code. If your team doesn’t have much experience in web design, a website builder with responsive design features is best. Investing in capable event management software ensures that you and your team are as prepared as possible.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Reid All About it

JULY 7, 2023

Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100