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What is a marketing plan & five steps to write one

Freestone

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step.

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The Importance of an LMS Roadmap When Selecting a Learning Platform

WBT Systems

Is your LMS provider stuck in a rut? If your LMS isn’t moving forward with you, it might mean it’s going downhill. The next time you select a new learning platform, one of the factors to consider is the vendor’s LMS roadmap. LMS roadmap: are promises delivered? Flexibility to go off the LMS roadmap on purpose.

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Essential Steps BEFORE Planning for an LMS Implementation

WBT Systems

It’s during this time of evaluation that the organization’s learning management system (LMS) can come under scrutiny. As a starting point for evalutating your current learning solution, you might want to have a look at the post “ When is it Time for a New LMS “, and ask these questions: Are your learners frustrated?

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How to Continue the Conference Learning Experience

WBT Systems

Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience. It doesn’t happen.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

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