Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. I searched for a recipe on Eat Your Books , a cookbook index site. 1 CAE credit. More info/register. Wed 2/14 at 1 p.m.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

Communications 82

Communications Video Survey millennials 82

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

Content 60

Content eBook Communications Social Media 60

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

SEPTEMBER 15, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. A webinar is a content stream, he says.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

AUGUST 7, 2020

Andrew Sullivan, New York Magazine ). Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. To inform, you must first engage.

Montana 369

Montana Conference Education Tennessee 369

Association Adviser

FEBRUARY 15, 2017

According to the 2016 Naylor Communications Benchmarking Survey , live conferences and events are still the No. 1 communications channel for associations, with 90 percent of respondents saying they consider them extremely valuable for their members. Encourage your members to create content, then share it.

Content 64

Content Social Media Video Guidelines 64

Nimble AMS

NOVEMBER 25, 2022

A board report can also advise members by proposing action plans for reducing various types of risk or initiating growth. . By guiding the board of directors in their discussions, providing data to inform decisions, and suggesting actions to take, board reports serve as a crucial communication tool between the association and its board. .

Software 126

Software Association Management Proposal Committee 126

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. If you want to learn how to create a stellar new member onboarding program, please join my webinar on June 24th and read on!

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Chris Detzel, Community Program Manager at Reltio.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Study. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

Tools 60

Tools Content Marketing Recruiting 60

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How to Use Your Member Engagement Scores. Wed 8/4 at 1 p.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Multiview

MARCH 31, 2022

When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media. Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible.

Communications 52

Communications Technology Organization Social Media 52

Reid All About it

OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. 1 CMP credit. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Hear about some major considerations for online engagement. Content Forum Weekly Community Chat. Host: Content Forum.

San Diego 259

San Diego Strategy North Carolina Conference 259

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. marketing and communication professional. James Lancaster, Editor, AMI Magazine.

Utah 370

Utah LMS Conference Technology 370

Association Adviser

NOVEMBER 19, 2013

That must present some tough communication challenges. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. But, half of our members don’t even know what LinkedIn is. That’s right.

Social Media 60

Social Media Louisiana Video Technology 60

Association Adviser

AUGUST 23, 2017

Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

DECEMBER 16, 2016

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. When old-school technology is paired with your digital and social media tools, your associations will see a bigger impact in member engagement and staff productivity.

Technology 60

Technology Tools Communications Newsletter 60

Protech

OCTOBER 5, 2020

By Brian Smith, Communications Specialist. A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . They also needed a centralized hub for in voicing and online payments. .

Learning Management System 59

Learning Management System Software System Member Experience 59