Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 62

Communications Content Survey Analysis 62

Reid All About it

SEPTEMBER 15, 2023

Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Host: ASAE Component Relations and Volunteer Management (CRVM) Council Facilitators: Sara Bustard, CAE, and Scott Brody, CAE Tue 9/19 at 2 p.m. 1 CMP credit. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. I searched for a recipe on Eat Your Books , a cookbook index site. 1 CAE credit. (Tim) 1 CAE credit. Going Virtual?

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

DECEMBER 17, 2018

TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas. “You never know until you try!”.

Case Study 78

Case Study Texas Guidelines Revenue 78

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.

Communications 223

Communications Survey Social Media Revenue 223

EventMobi: Association Events

AUGUST 11, 2023

They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking. Relevant content. Members-only spaces.

Examples 130

Examples Directory Software Video 130

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members. Letting Go!

Revenue 227

Revenue Survey Education Strategy 227

GrowthZone

MAY 28, 2019

Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. Access to Exclusive Information. Click To Tweet. Training and Education.

Minnesota 121

Minnesota Certificate Recruiting Recruitment 121

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. A webinar is a content stream, he says. More info/register (fee for MPI non-members).

Montana 365

Montana Content Price Strategy 365

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. So, if you can provide value right away, that member is on their way to engagement. When will they get them?

Organization 108

Organization Member Engagement Member Experience Video 108

GrowthZone

MARCH 18, 2021

It’s your content. And the content you’re creating is being wasted on emails and Facebook. Because your emails have an open rate of 30% (if you’re lucky), and Facebook keeps adjusting the news feed algorithms so your content shows up less and less and less. Public Policy update to your members?

Directory 97

Directory Content Tips Software 97

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces.

Software 127

Software Association Management Proposal Committee 127

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How to Use Your Member Engagement Scores. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 62

Directory Communications Content Survey 62

WBT Systems

NOVEMBER 8, 2016

Jane Hart, a leading workplace learning adviser, offers this definition : “ An online community is a public or private destination on the internet that addresses the learning needs of its members by facilitating peer-to-peer learning … people work as a community to achieve a shared learning objective. ”.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference. Likely the speaker will be happy to collaborate and will have relevant ideas to add of their own.

Conference 95

Conference Content Resources Video 95

.orgCommunity

NOVEMBER 29, 0002

Or perhaps you are creating an industry group on LinkedIn or posting your content to existing groups. Or maybe you are seeing your members participate in forums on Facebook. All of this social media interaction on topics related to your members and association is good right? Social media still has its place.

Social Media 40

Social Media Content Video Revenue 40

WBT Systems

JANUARY 3, 2017

Increased Member Value – members place high value on association education, especially younger members. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

Technology 210

Technology Learning Management System Certificate System 210

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

MemberClicks

NOVEMBER 22, 2023

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. Member engagement? Post some specific content to social media? Which month is the slowest month for events?

How To 52

How To Social Media Certificate FAQ 52

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. They will guide your audiences down new paths of discovery and build bridges to member engagement. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Multiview

MARCH 31, 2022

Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible. When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media.

Communications 52

Communications Technology Organization Social Media 52

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. 1 CMP credit. More info/register. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

AUGUST 23, 2017

Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. AA: What do you mean by “tools of engagement”? Above all, members must find value in your content.

millennials 62

millennials Revenue Tools Content 62

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Has your association conducted a member survey of any kind recently? Everyone loves to share success stories.

Communications 85

Communications Video Survey millennials 85

Association Adviser

MAY 29, 2018

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Usefulness draws on a clear and organized presentation of information and engaging content.

Revenue 63

Revenue Communications Newsletter Directory 63

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Content Forum Weekly Community Chat.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 9: Direct Mail Post Card. Step 11: Create Pre-Conference Hype.

Library 120

Library Handbook Directory Conference 120

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Also, our online buyers guide, while not brand new, remains one of our most popular member resources. I’ll talk about that in a minute.

Social Media 60

Social Media Louisiana Video Technology 60

Protech

OCTOBER 5, 2020

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . NADO decided to move to Protech’s UX 365 , a purely SaaS member management solution built for Microsoft Dynamics 365.

Learning Management System 59

Learning Management System Software System Member Experience 59

WBT Systems

JULY 19, 2016

Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.

Content 244

Content Education LMS Learning Management System 244

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Member engagement. Isn’t there a cheaper option? Satisfaction.

Strategy 168

Strategy How To Software Team 168

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60