Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins. ” 2. .

Products 60

Products Process Committee Guidelines 60

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Content 148

EventMobi: Association Events

AUGUST 11, 2023

They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking. Relevant content. Members-only spaces.

Examples 130

Examples Directory Software Video 130

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. A webinar is a content stream, he says. More info/register (fee for MPI non-members).

Montana 365

Montana Content Price Strategy 365

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

Content 60

Content eBook Communications Social Media 60

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

Association Adviser

FEBRUARY 26, 2018

Segment your content. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Young professionals represent a group qualified for tailored content. Do you have copies of your magazine available at events for young professionals?

Charlotte 118

Charlotte Indiana Communications millennials 118

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 61

Communications Content Survey Analysis 61

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). Hear about some major considerations for online engagement. Double Your Member Engagement with Very Little Marketing.

Montana 369

Montana Conference Education Tennessee 369

Association Adviser

JANUARY 29, 2018

Facilitating member to member communication (40 percent) – Rarely does that just happen. Helping members find information quickly (39 percent) – A plan is needed to organize existing content, and easily categorize and organize new content. Maintaining position as industry’s No. Plan to cover all topics.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Facilitating member to member communication (40 percent) – Rarely does that just happen. Helping members find information quickly (39 percent) – A plan is needed to organize existing content, and easily categorize and organize new content. Maintaining position as industry’s No. Plan to cover all topics.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

GrowthZone

MARCH 18, 2021

It’s your content. And the content you’re creating is being wasted on emails and Facebook. Because your emails have an open rate of 30% (if you’re lucky), and Facebook keeps adjusting the news feed algorithms so your content shows up less and less and less. Public Policy update to your members?

Directory 97

Directory Content Tips Software 97

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How to Use Your Member Engagement Scores. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces.

Software 126

Software Association Management Proposal Committee 126

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. So, if you can provide value right away, that member is on their way to engagement. When will they get them?

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Ask to repost their blog posts in pre-conference marketing. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference.

Conference 95

Conference Content Resources Video 95

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear about some major considerations for online engagement. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

MemberClicks

NOVEMBER 22, 2023

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing).

How To 52

How To Social Media Certificate FAQ 52

Association Adviser

MAY 23, 2018

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 61

Directory Communications Content Survey 61

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Has your association conducted a member survey of any kind recently? Everyone loves to share success stories.

Communications 82

Communications Video Survey millennials 82

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

Multiview

MARCH 31, 2022

Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible. When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media.

Communications 52

Communications Technology Organization Social Media 52

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Library 120

Library Handbook Directory Conference 120

Association Adviser

AUGUST 23, 2017

Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. AA: What do you mean by “tools of engagement”? Above all, members must find value in your content.

millennials 61

millennials Revenue Tools Content 61

GrowthZone

JUNE 20, 2017

Does your story resonate with your target market? Is it reaching your members? There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine. Those stories will likely reverberate with your target market. Entertaining content is always in demand.

Social Media 60

Social Media Video Price Maine 60

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Protech

OCTOBER 5, 2020

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . NADO decided to move to Protech’s UX 365 , a purely SaaS member management solution built for Microsoft Dynamics 365.

Learning Management System 59

Learning Management System Software System Member Experience 59

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Also, our online buyers guide, while not brand new, remains one of our most popular member resources. I’ll talk about that in a minute.

Social Media 60

Social Media Louisiana Video Technology 60