Associations Now

JULY 28, 2017

Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? Prevost offers suggestions for implementing chapter financial controls and technology practices, providing cybersecurity training, and eliminating digital vulnerabilities.

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Guidelines Video Content Examples 42

Association Adviser

DECEMBER 10, 2013

This show app wasn’t the first ASAE event app, but it seemed like ASAE placed more emphasis on referencing the app and communicating through it (via Twitter widget) during the show than they did at previous events. This embrace of technology that makes association life easier should be applauded and further supported in 2014.

millennials 60

millennials Social Media Price Review 60

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

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Team Recruiting Recruitment America 50

Associations Now

JUNE 10, 2014

Love it or hate it , email is one of the most important modes of communication in any business, which is why it’s important to ensure it’s safe and secure. A white paper published last year by Osterman Research [PDF] revealed that many organizations are struggling to deal with this specific issue. A Glaring Need.

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Cost System Report Products 40

Reid All About it

DECEMBER 2, 2022

Their Virtual Show Flow Template is an Excel worksheet that includes tabs for the event overview, project timeline, event show flow (and example tab), production information, green room checklist plus worksheets for speakers and sponsors. She explains how async communication combats groupthink —what a bonus. Tough leadership decisions.

Tips 41

Tips Video Content Marketing 41

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Through a combination of financial investment, education, and technology, TMA has made business intelligence—the transformation of raw data into useful business information—part of its day-to-day culture. But that’s changing.

Texas 40

Texas Pennsylvania Software Project 40

Slice-Works

JULY 24, 2014

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. Determine what offers you could be making to your potential audiences or personas.

Social Media 28

Social Media Video Tools Marketing 28

Associations Now

JUNE 8, 2016

Associations face no shortage of challenges in tracking the ROI of their myriad programs and services, and perhaps just the latest head-scratcher is figuring the ROI of an online member community platform—a technology endeavor that comes with a pretty big I. The primary reason to calculate ROI is that it forces you to define value.

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Class Revenue Case Study Software 40

Slice-Works

MAY 8, 2014

With your marketing communications, you need a mix of evergreen content and a mix of fresh and new. The variety of your communications helps you identify pain points more succinctly, so you can keep mixing it up! This is a great example of repurposing content. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Beth Kanter

APRIL 1, 2012

focusing on how information consumption patterns are changing in light of these two technological developments. But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies.

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Resources Conference Tools Sample 28

Beth Kanter

JULY 25, 2013

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.” We migrated from Excel to Salesforce and doubled our income from donations within 12 months.

Social Media 28

Social Media System Proposal Email Marketing 28

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. A few examples of repurposing include: Breaking up long-form content into smaller more accessible packages. Your LMS should make it easy to capture data and segment your learners.

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Learning Management System LMS Revenue System 82

Slice-Works

FEBRUARY 6, 2014

Do they read articles or white papers more than email? Use examples, quotes, data and questions compelling to the reader and topic to engage the reader and to validate the content writer’s authenticity. A few questions you might ask yourself are: Do your prospects prefer to seek peer advice? Polly Karpowicz.

Content 28

Content Social Media Marketing Review 28

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. 1 CMP credit. 1 CMP credit.

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Raleigh North Carolina Texas Chicago 150

Expo Logic

DECEMBER 27, 2019

How Can I Use Conference Apps and Technology for Greener Event Planning? See how you can join the movement by incorporating sustainable conference apps and technology across your event planning stages. Communicate Digitally. Event apps serve as your central communication portal. Guest and attendee amenities.

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Event Planning Certificate Conference Tips 36

Off Stage

JUNE 25, 2009

By and large, the WAV group articles are about important industry stuff—trends, technology, economy. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ).

Newsletter 40

Newsletter Mississippi Social Media Video 40

SCD Group

JANUARY 1, 2015

This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. Frank Strong, Director of Communications, Lexis Brands will recognize the role of editor as the missing link to true content marketing effectiveness. What does that mean?

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eBook Content Marketing Video 40

Beth Kanter

MARCH 9, 2015

The last few months have been a time of deep reading and thinking many reports, research, and books. One book that resonated not only with this work, but my previous work on networked nonprofits is nonprofit technology colleague Maddie Grant’s ” When Millennials Take Over ,” written with Jamie Notter.

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millennials Review Analysis Leadership 28

Forj

DECEMBER 6, 2017

Communication. Communication is the ability to share ideas with others through various media, such as writing, presenting, listening, and technology. When is an infographic appropriate versus a white paper? Instead, there is demand for what have been called 21 st century skills. Collaboration. Creativity.

Social Media 79

Social Media Communications Review Project 79

Forj

DECEMBER 11, 2017

Communication. Communication is the ability to share ideas with others through various media, such as writing, presenting, listening, and technology. When is an infographic appropriate versus a white paper? Instead, there is demand for what have been called 21 st century skills. Collaboration. Creativity.

Social Media 70

Social Media Review Communications Project 70

Leading Learning

APRIL 9, 2020

And if they are, they may be taught ineffective tactics—highlighting key passages in a text, for example, is not a successful approach. For example, they need to know that labels can trigger the fixed mindset. For example, to convey what a pangolin looks like an instructor could verbally describe the animal.

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Course Resources Education Process 52