Association Success

MAY 16, 2017

Suddenly it was about communicating its importance to others, rather than just becoming a really good hacker in my own little corner. All of these articles, white papers and presentations are having an effect! (There is a higher chance that I’ll watch cartoons and drink too much coffee, but that’s a whole other conversation.).

Video 108

Video Cost Content Examples 108

Higher Logic

SEPTEMBER 19, 2017

These aren’t hypothetical examples. With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. Use research such as GetMeSpark’s white paper on the education-skills gap back up your claims, then gather success stories for social proof.

millennials 205

millennials Learning Management System Marketing Tips 205

Higher Logic

APRIL 20, 2016

One of the primary concerns with allowing vendors to participate in the community is they’ll harvest the directory and profiles for your members’ contact information. Set up a separate “vendor resources” library for your partners to upload brochures, case studies, white papers and more. There are ways to mitigate this risk.

Directory 120

Directory Library Case Study Resources 120

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. A few examples of repurposing include: Breaking up long-form content into smaller more accessible packages. Your LMS should make it easy to capture data and segment your learners.

Learning Management System 82

Learning Management System LMS Revenue System 82

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 67

Content Library Social Media Resources 67

Arc 3 Communications

JULY 15, 2021

For example, if one of your goals is to get more people to sign up for the COVID-19 vaccine at your location, you could focus your content marketing efforts on informing people about COVID-19 as well as the benefits of the vaccine.

Content 52

Content Strategy Social Media Newsletter 52

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. 1 CMP credit. 1 CMP credit.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Nimble AMS

FEBRUARY 3, 2022

Event management: Plan, communicate and take registrations for your events. You can communicate with tech vendors or departments from the app for a built-in record. Some examples of accounting and payment tools include accepting payments through secure platforms, generating easy-to-read reports and creating receipts.

Tools 141

Tools Software System Library 141

Aaron Wolowiec

DECEMBER 13, 2012

Discussion boards/online communities. Program outlines/white papers. You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Higher Logic

MAY 12, 2016

Especially when a big part of your job is communicating to members through email -- depending on your industry and the types of emails you send, what’s considered good open rates can look pretty low. Real-life example: “Hey” -- Obama for America, 2012. Real-life example: “In honor of Monday…” -- J Crew. Keep it short.

United States 120

United States Examples America Tips 120

Association Success

JANUARY 25, 2018

The result is often a white paper, a written recommendation, or another passive method of describing the output of our work together. Take, for example, US Healthcare – the space in which my association sits. Within this vast arena, there are a multitude of associations at different levels.

Certificate 81

Certificate Industry System Process 81

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. If you seek to deeply engage constituents (And, who doesn’t?), Shadow a member on the job for a day.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

Education 150

Education Mooc Class Maryland 150

Associations Now

JULY 28, 2017

Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? Kivi’s Nonprofit Communications Blog shares the why and how of using video internally. Also: how to prevent phishing attacks in your national and local chapters.

Guidelines 45

Guidelines Video Content Examples 45

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

Team 53

Team Recruiting Recruitment America 53

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Here are just a few examples: One killer benefit. No one wants to create a wave, but everyone wants to ride one.

DC 40

DC Communications Conference Washington 40

Association Adviser

DECEMBER 10, 2013

This show app wasn’t the first ASAE event app, but it seemed like ASAE placed more emphasis on referencing the app and communicating through it (via Twitter widget) during the show than they did at previous events. Increasing adoption of digital communication. Attempting to measure social media.

millennials 60

millennials Social Media Price Review 60

Beth Kanter

SEPTEMBER 25, 2017

Note From Beth: I am thrilled to host this guest post from Microsoft Philanthropies General Manager that showcases examples of digital transformation and fundraising. With our daily communications, the transparency helps our donors know where we spend money,” according to Ahmed Morabeih, emergency reporting officer for SOS in Syria.

Technology 36

Technology How To Discount Tools 36

SCD Group

JANUARY 1, 2015

This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. Frank Strong, Director of Communications, Lexis Brands will recognize the role of editor as the missing link to true content marketing effectiveness. What does that mean?

eBook 40

eBook Content Marketing Video 40

Associations Now

JUNE 10, 2014

Love it or hate it , email is one of the most important modes of communication in any business, which is why it’s important to ensure it’s safe and secure. A white paper published last year by Osterman Research [PDF] revealed that many organizations are struggling to deal with this specific issue. A Glaring Need.

Cost 40

Cost System Report Products 40

Associations Now

JUNE 21, 2016

During ASAE’s Membership, Marketing & Communications Conference (MMCC) last week, this point came up during “ 5 Website Improvements to Make in 5 Minutes (or Less) ,” a session hosted by McFadyen Solutions’ Ray van Hilst and the American Association of Diabetes Educators’ John Tyler. When PDFs Work.

Press Release 75

Press Release Content Washington Strategy 75

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Fonteva

SEPTEMBER 19, 2019

Marketing and communication options. An underlying data management solution like Salesforce is a good example. For example, to get a full view of your members, you might need to pull data from your event management tool as well as your membership management tool. Communication options. Automated dues payments.

System 40

System Software Tools Association Management 40

Associations Now

JUNE 1, 2014

Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making. For example, perhaps you want to increase attendance at a meeting or beef up volunteerism.

Texas 40

Texas Pennsylvania Software Project 40

Slice-Works

JULY 24, 2014

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. Determine what offers you could be making to your potential audiences or personas.

Social Media 28

Social Media Video Tools Marketing 28

Off Stage

JUNE 25, 2009

Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). One of my favorite sources for whitepapers is a company called OneUpWeb.

Newsletter 40

Newsletter Mississippi Social Media Video 40

Associations Now

JUNE 8, 2016

. “When you can correlate activity in your community to favorable business outcomes like retention, product purchases, event attendance, and etc., it becomes far easier to prove the ROI of your community efforts,” he writes. This in turn makes it easier to secure attention, support and resources more quickly.

Class 40

Class Revenue Case Study Software 40

Reid All About it

DECEMBER 2, 2022

Their Virtual Show Flow Template is an Excel worksheet that includes tabs for the event overview, project timeline, event show flow (and example tab), production information, green room checklist plus worksheets for speakers and sponsors. She explains how async communication combats groupthink —what a bonus. Tough leadership decisions.

Tips 41

Tips Video Content Marketing 41

Slice-Works

MAY 8, 2014

With your marketing communications, you need a mix of evergreen content and a mix of fresh and new. The variety of your communications helps you identify pain points more succinctly, so you can keep mixing it up! This is a great example of repurposing content. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Expo Logic

DECEMBER 27, 2019

Communicate Digitally. Event apps serve as your central communication portal. General updates: Any miscellaneous communications can be relayed via email or text-based push notifications, offering an instant alert and modern way to keep in touch during the event. Use QR Codes Instead of Badges. Aggregate Guest Data.

Event Planning 36

Event Planning Certificate Conference Tips 36

The Hourglass Blog

AUGUST 29, 2011

That we so easily refer to a customer with a bagel punch card or virtual badge as more “loyal” is an example of just how far we’ve allowed corporations to abuse the language around human relationships. Communication. And by rewards (aka “incentives”), I mean bribes. August 30, 2011 11:37 AM. Eric Lanke.

millennials 40

millennials Innovation Products Social Media 40

Membership Marketing

NOVEMBER 14, 2011

Here is an example of one tip from the book. 13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.”

Marketing 40

Marketing Price Survey Tips 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Beth Kanter

JULY 25, 2013

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.”

Social Media 28

Social Media System Proposal Email Marketing 28

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Other examples: Planned Parenthood: Where did you wear it? Her blog is Contentious.com. Twitter: @agahran.

Resources 28

Resources Conference Tools Sample 28

Leading Learning

APRIL 9, 2020

And if they are, they may be taught ineffective tactics—highlighting key passages in a text, for example, is not a successful approach. For example, they need to know that labels can trigger the fixed mindset. For example, to convey what a pangolin looks like an instructor could verbally describe the animal.

Course 52

Course Resources Education Process 52