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Grow Your Non-Dues Revenue in Times of Crisis and Beyond

Aaron Wolowiec

Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers.

Revenue 246
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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. They wanted more tools available to them.” We also want it to be responsive. That’s happening already.”

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Innovation and Communication Cited as Priorities for Associations

GrowthZone

The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. Nearly half of respondents launched new member services, offerings or tools during 2021 that are showing promise today. Member engagement programs. Lessons learned from 2021, and so much more!

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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. What are the latest tools and how might they help us navigate change? Content marketing.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again. Blue ocean strategy. To keep them at bay, find a new blue ocean.” 1 CAE credit.

Revenue 256
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Association Brain Food: 4.26.24

Reid All About it

The Future of (C)TV is Now In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. 1 CAE credit. More info/register.

Content 266
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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256