Associations Now

FEBRUARY 13, 2024

“Nonprofits are treading carefully, similar to their approach on digital transformation,” said Info-Tech managing partner, executive services Neil de Ridder, adding that many leaders are concerned about “funding dips, tighter budgets, program disruptions, the level of technology leadership, and concerns around organization and data privacy.”

Report 59

Report Analysis Library Technology 59

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Overcoming Common Objections to Community.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 26, 2021

Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

MemberClicks

APRIL 24, 2024

Association management is the combination of both human skills and leadership, with effective and efficient systems based on core values. Strong Leadership This is a critical human element of building a strong association management group. Transparency and communication builds trust. What is Association Management?

Association Management 52

Association Management Tips Software Social Media 52

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. How to conquer communication debt aka email/message overwhelm.

LMS 369

LMS Certificate America Committee 369

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? You can develop a pillar page for each of your company’s main focus areas. When your focus is both lead generation and thought leadership, optimize your blog posts. Do people seem to tune you out?

Organization 111

Organization Content Maine Strategy 111

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need? Value to market.

Education 160

Education How To Certificate Committee 160

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Association Subculture

MARCH 14, 2012

skip to main | skip to sidebar. In Defense of Stormy Leadership. I just finished reading a blog post on SmartBlog on Leadership called " What Kind of Weather Are You Making.". Leadership skills are all refined with practice and experience. But to reduce "best leadership skills" to "being sunny" just doesnt cut it for me.

Leadership 100

Leadership United States Education Innovation 100

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. Host: Event Leadership Institute.

Team 195

Team Technology Certificate Revenue 195

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Their community, basecamp, launched six months after platform selection.

Kansas City 180

Kansas City Library Kansas Team 180

Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Secure leadership support and a funding commitment. CAE, is a chief strategist with a primary focus on membership, marketing and communications.

Maine 62

Maine Technology Social Media Strategy 62

Mariner Management

JULY 15, 2020

After all, they are the main member recruiting channel. Leadership needs to hear what they are saying and give them a safe space to talk. Think about how you can help chapters build upon c urrent member market campaigns that may already be doing outreach to certain demographics. . No one size fits all. We want to know!

Recruiting 62

Recruiting Recruitment Maine Leadership 62

Higher Logic

FEBRUARY 27, 2018

As a remedy, the communications team looked for a way to connect people within – and across – businesses. The goal: strengthen communications, create a shared culture, and invigorate employees around a shared mission through an intranet. Their community, basecamp, launched six months after platform selection.

Kansas City 136

Kansas City Library Kansas Team 136

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Institute of Association Leadership. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Associations Now

JANUARY 13, 2014

A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success. Early 2014, for me, is overstuffed with new leadership and management challenges. One leader Bryant spoke with, Rue La La chief marketing officer Robin Domeniconi, has a simple term for how she established a healthy culture: MRI.

Leadership 40

Leadership New York Class millennials 40

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Higher Logic

JUNE 12, 2018

Let me give you some stats: Only 23% of communities actually calculate their ROI. 50% of that small group of communities calculating ROI use it to defend their program. Understand the value your community offers and communicate it to others. As a community manager, make it your job to understand that value.

Resources 136

Resources Report Strategy Leadership 136

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

Content 78

Content Conference Video Marketing 78

Associations Live

DECEMBER 27, 2010

skip to main | skip to sidebar. Market Your Meeting - Ideas and Tips from the Meeting Management Education Council - 10.10 Use technology - video, interactive marketing, google analytics, social media and the web to promote. Labels: communications , meetings , Social Media , Technology. communication. (13).

Marketing 40

Marketing Social Media Maine Tips 40

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Association Adviser: Tell us about your career path toward becoming director of communications for IFMA. I was working as editor of IFMA’s magazine and leading staff and member communications.

Houston 76

Houston Florida Nashville Library 76

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

MemberClicks

SEPTEMBER 1, 2023

Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI. September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. The webinars below cover a variety of skills, news, and advice to help.

Social Media 52

Social Media Cost Strategy Team 52

Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing. Preet Singh, Founder, DesignX Community. 5 virtual conference pricing strategies. MeetingsNet ). Need some good news about covid-19?

Montana 341

Montana Revenue Strategy Conference 341

Associations Live

AUGUST 17, 2011

skip to main | skip to sidebar. Intra-Office Communication Revisited: Could You Be Doing Things Better? A fun, new way to shake up internal communication is through the program Skype. Labels: communications , Social Media , Technology. communication. (13). communications. (29). Leadership. (11).

Communications 40

Communications Sample Social Media Video 40

Achieve

DECEMBER 8, 2022

is best, you should use all of your communication channels to cultivate relationships with donors. . nonprofit marketing. , marketing videos that illustrate your nonprofit’s mission. The ability to directly interact with followers is what stands out about social media as a communication platform, so make use of it!

Social Media 52

Social Media How To Newsletter Content 52

Associations Live

OCTOBER 11, 2010

skip to main | skip to sidebar. Crisis and Communication. As our largest program of the year approaches, I have been spending time working on our Emergency Operations and Communications Plan. communication. (13). communications. (29). Leadership. (11). marketing. (7). Associations Live. Blogging. (3).

Communications 40

Communications Guidelines Review Social Media 40

Associations Live

MAY 7, 2012

skip to main | skip to sidebar. MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. 10 steps of communication. communication. (13). Leadership. (11).

Marketing 40

Marketing Social Media Discount Recruiting 40

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Associations Live

OCTOBER 31, 2011

skip to main | skip to sidebar. Marketing Strategy & Evaluation of Programs. Marketing Ideas Turn features into benefits - take your marketing collateral and highlight all features in blue, benefits with yellow - how much is highlighted in yellow? communication. (13). communications. (29). Leadership. (11).

Marketing 40

Marketing Strategy Survey Social Media 40

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar.

DC 120

DC millennials North Carolina Washington 120

Fonteva

FEBRUARY 9, 2021

Not only do we have an array of association clients, but some of our staff have also held leadership roles themselves in associations, like President or VP of Finance. One of our main areas of expertise is internal employee engagement and productivity. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98