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What is a marketing plan & five steps to write one

Freestone

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step.

LMS 155
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Association Brain Food: 4.26.24

Reid All About it

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends.

Content 266
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The Importance of an LMS Roadmap When Selecting a Learning Platform

WBT Systems

Is your LMS provider stuck in a rut? If your LMS isn’t moving forward with you, it might mean it’s going downhill. The next time you select a new learning platform, one of the factors to consider is the vendor’s LMS roadmap. LMS roadmap: are promises delivered? Flexibility to go off the LMS roadmap on purpose.

LMS 150
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LMS Selection: 7 Features Associations Need

Forj

Through a learning management system (LMS). But like everything else, not all association LMS platforms are created equal. Below are the seven essential features that associations should look for when selecting an LMS. Selecting a software vendor is easy, but it’s looking at the product they’re selling that can get tricky.

LMS 89
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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. She explains how to get in front of prospects, make an impression on them and communicate the value of membership.

Revenue 256