Higher Logic

MAY 16, 2019

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. Changing Role of Technology. Disruption.

Member Experience 196

Member Experience Technology Content Communications 196

Associations Now

FEBRUARY 13, 2024

The stakeholders should be executive leadership and all the major departments, such as program development and delivery, marketing, member services, fundraising, IT, and even the board of directors. Organizations should communicate with members on how their data is being used and guarantee their data is safeguarded,” de Ridder said.

Report 59

Report Analysis Library Technology 59

NXUnite

JANUARY 2, 2024

To improve the user experience (UX) of a website, follow these best practices: Avoid pop-ups that block the main content and consider using sidebars instead. This includes people using mobile devices, screen readers, and other assistive technologies. Include plenty of white space around text and images to avoid overwhelming users.

Memphis 130

Memphis Content Video Project 130

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting.

LMS 369

LMS Certificate America Committee 369

Association Adviser

APRIL 19, 2018

Like the ocean, the association community is always in motion. Novel ways of communicating with members develop while outdated channels fade away. New generations of potential members arrive on the scene eager to participate but with communication preferences different from the old guard.

Survey 60

Survey Communications Maine Report 60

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Nimble AMS

JULY 28, 2022

Adopting new technology is a sometimes stressful, always necessary responsibility for association leaders. But technology is the key factor that continues to be impacted today by the effects of COVID-19 in our society. . Of the professional associations surveyed, 65% said they plan on having a flexible technology budget. .

Software 122

Software LMS Learning Management System Missouri 122

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. More info/register.

Nashville 153

Nashville Chicago DC Maine 153

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Even when management decisions may be debated, transparency and communication can minimize any friction.

Association Management 52

Association Management Tips Software Social Media 52

Reid All About it

APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Host: ASAE Technology Council. Quick hits.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

NOVEMBER 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Education Services and Technology Vendors. You may have a full marketing department handling everything, you may not.

Tips 211

Tips FAQ Education Sample 211

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Achieve

FEBRUARY 16, 2024

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another.

Strategy 52

Strategy Proposal Social Media Florida 52

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Host: Brandt Krueger, founder Event Technology Consulting.

San Diego 195

San Diego Education Social Media Content 195

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Reid All About it

JANUARY 14, 2022

Nikhil Basu Trivedi gathered insight from 50 of technology’s top thinkers on what they see coming in the year ahead. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Team 195

Team Technology Certificate Revenue 195

Association Adviser

JUNE 8, 2015

As an event organizer or planner, your main goal is to keep attendees informed and engaged throughout the show. The use of technology at events has grown tremendously and varies greatly for different. For more about this topic, click on the headline.

Technology 60

Technology Maine Organization Social Media 60

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. According to Inc.com , here are some of the main differences: 1. 74% of Generation Z prefer to communicate face-to-face with colleagues. This doesn’t necessarily have to mean ‘in-person’ but Gen Z chooses to use full sight, sound, and motion over technologies such as Slack, FaceTime, GoToMeeting, etc.

millennials 163

millennials Maine Course Class 163

Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. More info/register.

Project 195

Project Tools Revenue Metro 195

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. With the technology available at our fingertips today, we expect more from the organizations we affiliate ourselves with. This is easy to do using marketing automation’s web tracking feature. Perplexed by personalization? Well luckily, there is!

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Although this Harvard Business Review article is written for a corporate audience, the main points apply to associations as well. Ryan Holiday ).

Indiana 150

Indiana Technology Content Strategy 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Brandt Krueger, founder Event Technology Consulting.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

AUGUST 20, 2021

Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Host: Brandt Krueger, founder Event Technology Consulting. Hosts: Black in Events Network and twine.

Revenue 195

Revenue Content Resources Strategy 195

Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. CAE, is a chief strategist with a primary focus on membership, marketing and communications. Which sounds, if not easy, then at least simple.

Maine 62

Maine Technology Social Media Strategy 62

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Assisting with the search for new learning technologies. Everything that goes into a learning business needs to be supported by staff, technology, and the external market.

LMS 172

LMS Course Price Team 172

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. 1 CAE credit. Host: PCMA.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Higher Logic

FEBRUARY 12, 2019

Imagine you’re the main point of contact or user of the software element your company has purchased. Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Related : Blog Post - The Value of Community in Customer Success.

Software 159

Software Process Tools Case Study 159

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. According to Inc.com , here are some of the main differences: 1. 74% of Generation Z prefer to communicate face-to-face with colleagues. This doesn’t necessarily have to mean ‘in-person’ but Gen Z chooses to use full sight, sound, and motion over technologies such as Slack, FaceTime, GoToMeeting, etc.

millennials 120

millennials Maine Course Class 120

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Gain a clear understanding of how to lead your organization in choosing the right learning technology.

Nashville 150

Nashville eBook DC Chicago 150

WBT Systems

NOVEMBER 22, 2016

These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. To ensure clarity of communication, it is a good idea to nominate one person to be the main contact for the LMS vendor, such as a project manager. How will you define your requirements?

Learning Management System 150

Learning Management System eBook System LMS 150