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Membership Marketing Resources
Wild Apricot
MARCH 7, 2011
Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).
Communications Marketing Resources White Paper 
Create a Winning New Member Strategy in 3 Easy Steps
Association Analytics
FEBRUARY 20, 2024
When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. It’s no secret that growing membership is hard.
Strategy 
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Association Brain Food: 4.19.24
Reid All About it
APRIL 19, 2024
The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.
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Association Brain Food: 3.1.24
Reid All About it
MARCH 1, 2024
The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. AI for associations. 1 CAE credit.
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The Ups and Downs of Revamping Communications
Association Success
NOVEMBER 26, 2018
How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. The marketing department broke each section down into one to two sentences.
Association Marketers Choose Ca$h to Power Membership Marketing
Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.
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Association Brain Food: 8.18.23
Reid All About it
AUGUST 18, 2023
The weekly list of free educational events and resources for the association community… Love. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. Strategic planning.
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Build a Journey to Yes Using Marketing Automation
.orgCommunity
FEBRUARY 25, 2019
Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.
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Tools and Software Every Professional Association Needs
Nimble AMS
FEBRUARY 3, 2022
Some high-tech resources are available to help you grow and empower your membership. Association Management Resources. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.
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Vendors: Community Friend or Foe?
Higher Logic
APRIL 20, 2016
Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. What’s acceptable to share in terms of resources and conversations? Featured resources.
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120 Association Content: Recycling Isn’t Just for Saving the Planet
Association Adviser
JUNE 27, 2018
The effort resulted in a “mini-magazine,” with relevant articles that required minimal resources to assemble. You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. We now do this for most of our events as a standard practice.
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The Mission Driven Volunteer
Eric Lanke
AUGUST 12, 2013
image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?
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Association Brain Food Weekly: 12.10.21
Reid All About it
DECEMBER 10, 2021
The weekly list of free educational events and resources for the association community…. I’m happy to see this issue getting more attention in our community, and much of the credit goes to Samantha Evans, CAE , who has become an accessibility resource for so many on ASAE Collaborate and elsewhere. Accessibility expertise.
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Digital Transformation: It’s All About Culture
Mariner Management
JUNE 30, 2021
In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play.
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How to use your learning management system (LMS) to generate non-dues revenue
Freestone
DECEMBER 12, 2023
This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Mixing in repurposed content is an ideal way of expanding learning options and leveraging resources that already exist. On-demand content is readily available to repurpose.
Association Brain Food Weekly: 5.26.17
Reid All About it
MAY 26, 2017
Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register.
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Member Engagement: It’s Not About You (Guest Post)
Jamie Notter
JUNE 18, 2015
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. It was probably something you were pretty passionate about, right?
AMS vs CRM: What is Best for Your Association
MemberClicks
MARCH 15, 2024
Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.
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Transforming your community into a collaborative learning environment
Aaron Wolowiec
DECEMBER 13, 2012
Content curation maximizes resources and builds community. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Handouts/resource materials. Discussion boards/online communities. Program outlines/white papers.
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Member Engagement and Association Building Blocks
Eric Lanke
JUNE 10, 2013
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper. Why is that?
How Associations Can Transform Higher Education
Reid All About it
SEPTEMBER 27, 2016
I get it—limited resources, too many priorities, a sense of overwhelm and the old not making room for the new (you interpret that however you wish). Communication – interpersonal, public speaking, writing and digital/social media. You don’t have the resources? Depending on who’s talking, it can be a downer, frankly.
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Data Based Decision Making and Experiments
Jamie Notter
AUGUST 5, 2014
Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.
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Membership Marketing Blog: Helpful Membership Marketing and.
Membership Marketing
MARCH 27, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Thanks for both those resources! Speaking Engagements. Publications.
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A 360-Degree View of Outsourcing Content Management
Association Adviser
JULY 13, 2016
If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Social media.
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Turn Your Association Event Into an Incredible Content Powerhouse
Association Adviser
MARCH 31, 2017
Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.
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The Right Tools for the Job
Virtual
APRIL 2, 2015
What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? The Alliance sponsored multiple Porting Workshops and Developer Days in multiple geographies, where developers could do actual work with access to support resources on site.
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European Association Execs View the Need to Redefine Value in.
GlowGlobally
DECEMBER 22, 2010
Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. How are European trade and professional associations facing up to these challenges and helping to shape a more sustainable future for themselves and their communities? Communicate constantly to all key stakeholders.
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Digital Transformation: It’s All About Culture
Leading Learning
JULY 12, 2021
Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. For more on how to do all that, download the full white paper for free at [link]. About the Authors. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting.
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2013: A Millennial’s Perspective
Association Adviser
DECEMBER 10, 2013
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This “trend” isn’t confined to associations; I receive white papers and Webinar invitations on a weekly basis from tech and marketing companies about how to better measure social media.
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60 The CIO and CMO Are Learning to Work Together
Associations Now
AUGUST 20, 2014
Two new studies show that, despite lingering challenges that often involve communication and budget, marketing and technical execs are finding ways to improve their relationship. On the plus side, the communication freeze seems to be thawing. CIOs are hiring more technologists with marketing experience.”
Technology 40
40 More Join Buttons, and Other Lessons From MMCC 2016
Associations Now
JUNE 15, 2016
Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Share your thoughts in the comments.
Membership Marketing Blog: More Marketing Channels Available for.
Membership Marketing
SEPTEMBER 13, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.
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What is an AMS System? Your Association Questions, Answered
Fonteva
SEPTEMBER 19, 2019
Without some sort of management software solution, your association doesn’t have the right resources and tools to consider more pressing matters and long-term goals, such as increasing membership retention and event attendance. Marketing and communication options. Data for smarter marketing and engagement strategies.
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Monday Buzz: Flipping Your Engagement Perspective
Associations Now
JUNE 22, 2015
As Anna Caraveli , managing partner at The Demand Networks, and Elizabeth Weaver Engel , CAE, the CEO and chief strategist at Spark Consulting, note in a post on MemberClicks’ blog , chances are, you weren’t earnestly engaged because you were lured in by a marketing proposal.
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40 Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action
.orgCommunity
APRIL 18, 2019
There was a substantial output of financial resources and volunteer effort. The staff, the budget and the organization’s technology resources were not an integral part of the equation. Vision and resources are woven into a design that can evolve and change with necessity and time. Maybe we can do it next year. *.
Strategy 40
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Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action
.orgCommunity
APRIL 18, 2019
There was a substantial output of financial resources and volunteer effort. The staff, the budget and the organization’s technology resources were not an integral part of the equation. Vision and resources are woven into a design that can evolve and change with necessity and time. Maybe we can do it next year. *.
Strategy 40
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Association Brain Food: 12.2.22
Reid All About it
DECEMBER 2, 2022
The weekly list of free educational events and resources for the association community…. Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Guest: Cynthia Lockrey, Lockrey Communications.
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41 Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread
Beth Kanter
APRIL 1, 2012
But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Her blog is Contentious.com. Twitter: @agahran.
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Membership Marketing Blog: The Push and Pull of Membership.
Membership Marketing
APRIL 9, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." Membership Marketing Benchmarking Report. Speaking Engagements.
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The Hourglass Blog: Barriers to Innovation in the Association World
The Hourglass Blog
JULY 29, 2010
In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.
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40 Membership Marketing Blog: The Top 25 Lessons Learned in.
Membership Marketing
NOVEMBER 8, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Market early, market often!
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Membership Marketing Blog: The Pathway to being a Remarkable.
Membership Marketing
JANUARY 29, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The goal for an association is to become an indispensible resource for a member. Membership Marketing Benchmarking Report.
Marketing 40
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So You Think You Know Non-Dues Revenue
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.
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60 Association Brain Food Weekly: 10.18.19
Reid All About it
OCTOBER 18, 2019
The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. CAE credit.
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