Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 52

Content Video Course Member Engagement 52

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. AI for associations. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Reid All About it

AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. Love will keep us together… Education programs.

Certificate 195

Certificate Education Revenue Marketing 195

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

AssociationChat

JUNE 7, 2022

Transformation is Coming in the Association Management System (AMS) Market. The Association Chat Knowledge Hub provides instant access to: White papers. The Top 6 Reasons to Join an Association. Thinking About a New Association Management System? 10 Common Myths Debunked. How-To Guides. Industry analysis. Case studies.

eBook 52

eBook Case Study Library Analysis 52

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts. We’re going to need time to get this right.

Tools 108

Tools Content Resources Report 108

Membersuite

MAY 26, 2022

Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Attend ASAE demo days or AMS Fest so you know what’s on the market and what’s possible. The conversation ended with a look at how the AMS market is changing.

Technology 144

Technology Software System Process 144

Higher Logic

APRIL 20, 2016

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. The key is to drive them toward providing helpful resources and steer clear of disruptive behavior.

Directory 120

Directory Library Case Study Resources 120

Association Adviser

JUNE 27, 2018

The effort resulted in a “mini-magazine,” with relevant articles that required minimal resources to assemble. You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. We now do this for most of our events as a standard practice.

Content 67

Content Library Social Media Resources 67

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The central message of the white paper is one I agree with. But here's an additional idea, not mentioned in the white paper. How can we help?

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Associations Now

JANUARY 10, 2020

Another CES has come and gone, and in addition to all the gadgets and new technologies that were on display in Las Vegas during the week, the Consumer Technology Association released a new resource to help consumers make sense of health-focused wearables.

Las Vegas 87

Las Vegas Guidelines Technology Education 87

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Smooth The Path

JUNE 12, 2018

Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports? Leverage your speaker resource even more to boost participant engagement. Speakers tend to develop other content in addition to their presentations.

Conference 95

Conference Content Resources Video 95

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Nimble AMS

FEBRUARY 3, 2022

Some high-tech resources are available to help you grow and empower your membership. Association Management Resources. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

DECEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. I’m happy to see this issue getting more attention in our community, and much of the credit goes to Samantha Evans, CAE , who has become an accessibility resource for so many on ASAE Collaborate and elsewhere. Accessibility expertise. 1 CMP credit.

Chicago 195

Chicago Social Media Education Recruiting 195

Mariner Management

JUNE 30, 2021

In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play.

Maine 62

Maine Technology Social Media Strategy 62

Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. appeared first on Mariner Marketing & Management, LLC.

Case Study 62

Case Study Project America Tools 62

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy. How does that play out in real life?

Member Engagement 70

Member Engagement Price Resources Strategy 70

Association Success

NOVEMBER 26, 2018

The marketing department broke each section down into one to two sentences. Once we had the simplified version of the document, we broke it down further into one-page white papers for each policy. It was taken down and the white papers stayed on our intranet. It took two years.

Communications 68

Communications Committee Video Content 68

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. This new revenue will help NWFA expand their online learning program and marketing efforts. How can they help you provide education to members?

How To 155

How To Blended Learning Revenue Education 155

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper. Why is that?

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

MARCH 24, 2016

Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. They saw an opportunity to deliver value to markets long served by associations, and they went for it. The future involves a huge adaptability gap.

Innovation 150

Innovation Industry Conference Revenue 150

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Mixing in repurposed content is an ideal way of expanding learning options and leveraging resources that already exist. On-demand content is readily available to repurpose.

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: American Marketing Association.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Thanks for both those resources! Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Analysis 40

GlowGlobally

JUNE 27, 2014

A white paper, the first report in the study series, is available from ASAE Foundation website and presents a detailed conversation about what growing U.S. Market & Bus Planning MegaTrends & Research' associations’ global strategic approach and operating environment. To view the podcast, click on the image.

Washington 60

Washington Report Revenue Project 60

Aaron Wolowiec

DECEMBER 13, 2012

Content curation maximizes resources and builds community. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Handouts/resource materials. Program outlines/white papers. Content treasurers may take many forms.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

APRIL 14, 2017

You can use that article online or in your print publication as an educational resource for your members. “Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos, and other educational offerings for attendees,” writes Heather Carnes. Other Links of Note.

Content 51

Content Process Video Project 51

MemberClicks

MARCH 15, 2024

In other words, you can also use it to automate workflow, the sales department, marketing, and customer support, among other processes. Creating Member-Exclusive Content A good AMS system will also provide your association with access to various resources like jobs, educational courses, white papers and more.

Software 52

Software System Association Management Communications 52

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Reid All About it

SEPTEMBER 27, 2016

I get it—limited resources, too many priorities, a sense of overwhelm and the old not making room for the new (you interpret that however you wish). They need to offer relevant, dynamic curriculums—accreditation requirements hold them back now from responding quickly enough to market (and student) needs. You don’t have the resources?

Education 150

Education Mooc Class Maryland 150

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

Analysis 40

Analysis Social Media Report Products 40

Associations Now

FEBRUARY 28, 2017

The organizations will collaborate with Deloitte on a white paper that analyzes the benefits of blockchain technologies for the creation and tracking of securities. Among the benefits of using the blockchain for this purpose: improved speed, a complete audit trail, and stronger security.

Las Vegas 40

Las Vegas Education Technology System 40