Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts. We’re going to need time to get this right.

Tools 104

Tools Content Resources Report 104

Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. But it’s the culture part that gets really tricky.

Maine 62

Maine Technology Social Media Strategy 62

Nimble AMS

FEBRUARY 3, 2022

Some high-tech resources are available to help you grow and empower your membership. Association Management Resources. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 140

Tools Software System Library 140

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. There was a substantial output of financial resources and volunteer effort. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. Executive Director.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy. How does that play out in real life?

Member Engagement 70

Member Engagement Price Resources Strategy 70

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. There was a substantial output of financial resources and volunteer effort. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. Executive Director.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Smooth The Path

JUNE 12, 2018

Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports? Leverage your speaker resource even more to boost participant engagement. Speakers tend to develop other content in addition to their presentations.

Conference 95

Conference Content Resources Video 95

Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. Speaking Engagements.

Strategy 40

Strategy How To Marketing Price 40

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

Reid All About it

MARCH 24, 2016

strategies for reacting to these innovations with greater speed. Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. What access and resources can you provide each other?

Innovation 150

Innovation Industry Conference Revenue 150

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Thanks for both those resources! Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. eBooks, white papers, research, and other offers. If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away.

eBook 100

eBook Project Cost Content 100

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. GrowGlobally.org. Membership. Public Affairs. When Will China and India Surpass the West? » Dec. by Peter Turner.

Video 60

Video Strategy Industry Products 60

Association Success

DECEMBER 4, 2017

An introduction to the key concepts behind the innovative business strategy. Far from encouraging us to be cheap, the end goal is to reduce waste of time and resources. Far from encouraging us to be cheap, the end goal is to reduce waste of time and resources. Our goal is to try to get to the right destination. Good luck!

Project 62

Project Products Innovation Resources 62

Virtual

APRIL 2, 2015

Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself?

Tools 100

Tools Technology Proposal System 100

Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

Marketing 40

Marketing Price Recruiting Recruitment 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Career resources. But, HFMA has cast that old non-dues revenue practice aside.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Membership Marketing

FEBRUARY 24, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. Speaking Engagements.

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So this year we asked association executives in our Membership Marketing Benchmarking research to tell us. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., My Background.

Marketing 40

Marketing Price Analysis Survey 40

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. There is no bigger waste than spending time and resources on the wrong project. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months.

Project 68

Project Review Tools Innovation 68

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

Tips 28

Tips Revenue Marketing Content 28

Reid All About it

DECEMBER 2, 2022

The weekly list of free educational events and resources for the association community…. Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. New member engagement. Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

Content 40

Content Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Open Community also emphasizes building a value proposition around your social media strategy. Speaking Engagements. Scott Oser.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." So how can this pull strategy be deployed? Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

JUNE 22, 2015

As Anna Caraveli , managing partner at The Demand Networks, and Elizabeth Weaver Engel , CAE, the CEO and chief strategist at Spark Consulting, note in a post on MemberClicks’ blog , chances are, you weren’t earnestly engaged because you were lured in by a marketing proposal.

Proposal 40

Proposal Event Planning Project Member Engagement 40

Membership Marketing

MARCH 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Resources, talent and priorities must flow toward revenue drivers.”2. Labels: Growth Strategy , Membership Acquisition.

Marketing 40

Marketing Price Survey Revenue 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Her blog is Contentious.com. Twitter: @agahran.

Resources 28

Resources Conference Tools Sample 28

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The goal for an association is to become an indispensible resource for a member. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Survey Recruiting 40

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Associations Now

JUNE 1, 2016

If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. At the Society for Human Resource Management, members who do engage and those who don’t are treated differently.

Recruiting 40

Recruiting Recruitment Report Course 40

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. You might consider putting gated content on your career or industry resource pages.

Content 125

Content Marketing How To LMS 125

Associations Now

JUNE 8, 2016

Higher Logic highlights several case studies of associations driving nondues revenue via their online communities in a white paper titled “ Community ROI: Generating New Revenue Streams ” [PDF]. This in turn makes it easier to secure attention, support and resources more quickly.

Class 40

Class Revenue Case Study Software 40