Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Nimble AMS

FEBRUARY 3, 2022

Some high-tech resources are available to help you grow and empower your membership. Association Management Resources. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 140

Tools Software System Library 140

Reid All About it

MARCH 24, 2016

Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. They saw an opportunity to deliver value to markets long served by associations, and they went for it. The future involves a huge adaptability gap.

Innovation 150

Innovation Industry Conference Revenue 150

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Thanks for both those resources! Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Analysis 40

MemberClicks

MARCH 15, 2024

In other words, you can also use it to automate workflow, the sales department, marketing, and customer support, among other processes. This all-in-one solution can help you in a variety of ways to grow your association by streamlining various membership processes and giving you more oversight over your association’s revenue.

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Software System Association Management Communications 52

Leading Learning

JULY 12, 2021

Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. For more on how to do all that, download the full white paper for free at [link]. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting.

Case Study 52

Case Study Technology millennials Strategy 52

GlowGlobally

DECEMBER 22, 2010

Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. GrowGlobally.org. Membership.

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Video Strategy Industry Products 60

Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Labels: Marketing Planning , Membership marketing strategy. Membership Marketing Benchmarking Report. Tony Rossell.

Strategy 40

Strategy How To Marketing Price 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

Tips 28

Tips Revenue Marketing Content 28

Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

FEBRUARY 24, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. Speaking Engagements.

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

APRIL 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., My Background.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The only option now for fiscal health is to grow revenue. Resources, talent and priorities must flow toward revenue drivers.”2.

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So this year we asked association executives in our Membership Marketing Benchmarking research to tell us. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

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Content Marketing Price Survey 40

Associations Now

JUNE 8, 2016

Higher Logic highlights several case studies of associations driving nondues revenue via their online communities in a white paper titled “ Community ROI: Generating New Revenue Streams ” [PDF]. This in turn makes it easier to secure attention, support and resources more quickly.

Class 40

Class Revenue Case Study Software 40

Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., Scott Oser.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The goal for an association is to become an indispensible resource for a member. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Survey Recruiting 40

Beth Kanter

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. her work appears on CNN.com and Entrepreneur.com, and the’s the author of a forthcoming white paper from the ZeroDivide Foundation about opportunities to use mobile to help serve and empower people in poor/marginalized US communities. Twitter: @agahran.

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Resources Conference Tools Sample 28

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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Content Marketing Social Media Process 227

AMR Management Services

JUNE 4, 2012

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop a tentative budget and revenue sources Setting dues level is difficult. Growth in Startups -- A Counter Trend.

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How To Library Committee Kentucky 64

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. You might consider putting gated content on your career or industry resource pages.

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Content Marketing How To LMS 125

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Or, how can we bring in more revenue for the content were already producing? A video or a white paper? More Resources. Here ends the shameless self-promotion. Newer Post.

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Library Newsletter Kentucky Content 64

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. What are your current revenue and sales priorities? The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

OCTOBER 18, 2019

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

DECEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. I’m happy to see this issue getting more attention in our community, and much of the credit goes to Samantha Evans, CAE , who has become an accessibility resource for so many on ASAE Collaborate and elsewhere. Accessibility expertise. 1 CMP credit.

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Chicago Social Media Education Recruiting 195

Membership Marketing

OCTOBER 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., My Background.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. appeared first on Mariner Marketing & Management, LLC.

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Case Study Project America Tools 62

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: American Marketing Association.

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Raleigh North Carolina Texas Chicago 150

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Integration of Event Marketing Efforts. Don’t underestimate or overlook your exhibitors as potential content resources. And that’s the kicker.

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Content Tips Video Newsletter 60

GlowGlobally

JUNE 27, 2014

The associations that demonstrate growth in this report are stimulating and meeting demand for service from international customers and members in significantly different ways than those who have experienced stagnation or decline in membership and/or revenue from abroad. Market & Bus Planning MegaTrends & Research'

Washington 60

Washington Report Revenue Project 60

Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Market early, market often!

Marketing 40

Marketing Recruiting Recruitment Survey 40