Vanguard Tech

MAY 21, 2014

web governance web operations content strategy' Drive down any street at this time of year and a brief glance at all the real estate signs tells us a new season is approaching. Moving season.

Content 70

Content Strategy 70

Vanguard Tech

AUGUST 5, 2014

Each of these posts will cover one of the elements we discussed in more detail and today’s topic is Engage and Convert: Make your Content “Web Friendly” To get a sneak peek of future posts, view the slides from our session on Slideshare.'

Content 70

Content Communications Conference Marketing 70

Vanguard Tech

JULY 16, 2014

Each of these posts will cover one of the elements we discussed in more detail and today’s topic is Make your Content “Web Friendly” To get a sneak peek of future posts, view the slides from our session on Slideshare. Words Matter. Pointless instructions. Unnecessary adjectives (e.g.

Content 70

Content Survey Video Course 70

Vanguard Tech

FEBRUARY 11, 2013

So what does this have to do with associations and website content? How many long-term members have moved up in their careers and now need new and completely different content than when they first joined your association? For many pages, the content stays the same. Web content is the same way.

Project 70

Project Content Guidelines Tools 70

Vanguard Tech

MARCH 13, 2015

Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream.'

Content 70

Content Strategy Team 70

Vanguard Tech

JUNE 20, 2016

The science is in: on an average, we are exposed to over 5,000 marketing messages per day. Overwhelmed by sales pitches, offers, and ads, your members are trying to cut through the clutter of life by fast-forwarding TV shows, installing ad-blockers and subscribing to ad-free online platforms.

Marketing 70

Marketing Content Strategy 70

Vanguard Tech

OCTOBER 21, 2014

“Taxonomy – a scheme of classification” One of the most powerful features of the Sitefinity Content Management System is the ability to assign a taxonomy to content, allowing website managers to filter, sort and display content based on a set of defined categories. ” best practices content strategy'

Organization 70

Organization Content System Strategy 70

Vanguard Tech

DECEMBER 8, 2016

It could be argued that the content management system (CMS) is the most important element of your site. Sure, having a credible and professional association website is paramount, too, but an efficient CMS is a bedrock upon which you can build stellar digital experiences.

System 70

System Content 70

Vanguard Tech

OCTOBER 28, 2013

Now we talk about concepts such as content marketing, communications, branding, editorial standards, and more subjects that deal with WHAT goes on the page rather than HOW it gets there. Content First. Flash and slick graphics have been pushed aside for great content. Well let’s face it… you need great content to entertain.

Content 70

Content Project Technology Marketing 70

Vanguard Tech

JULY 11, 2013

Duplicate Content Management. Associations publish A LOT of content. While you’re working on the new site, your organization is continuing to produce content. While most of your content has been migrated there is still content being created daily and added to the existing website. Content creation can’t stop.

Press Release 70

Press Release Newsletter Content Software 70

Vanguard Tech

APRIL 24, 2014

web operations Google Analytics content strategy' I’m used to seeing Visits and Unique Visitors and did a double take to see new terms including “Sessions” and “Users.” ” I’m used to using these terms in a web development, but my Google Analytics brain wasn’t ready for the shift.

Content 70

Content Strategy 70

Vanguard Tech

AUGUST 8, 2013

Mission and content are still critical. Content consumption is changing (and the change is only speeding up). While it is interesting that Bezos is a consummate content consumer on digital devices, the trend shouldn’t be breaking news. Bezos admits he reads the newspaper every day. Photo credit: Flickr, Tony Hall ).'

Washington 70

Washington United States Project Content 70

Vanguard Tech

FEBRUARY 8, 2013

Content Curation. As Elizabeth Engle at Spark Consulting pointed out in her whitepaper titled Attention Doesn’t Scale , the problem is the amount of information that is online – it is a matter of filtering and finding good content. As she points out, content curation is the solution to this problem. Responsive Design.

Resources 70

Resources Content Course Marketing 70

Vanguard Tech

OCTOBER 4, 2012

“I always make sure that when my team touches a piece of content or collateral, they make it better than it was before. Or is all content given the same weight? Make sure the most important content or message is the most prominent, that related content is grouped together, and there is a flow through the page.

Tips 70

Tips Content Certificate Review 70

Vanguard Tech

FEBRUARY 19, 2013

Publish newsworthy content. Reporters look for content that is valuable to them and helps them write their story. Publish web content such as industry trends, reports, market data, and late breaking news. Publish news and newsworthy content to your website and make it prominent. Check out our discussion below.

Press Release 70

Press Release Social Media Content Report 70

Vanguard Tech

JUNE 27, 2013

Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy. Develop your content strategy around your channels. Last, be sure to test content, analyze and incorporate your results into the next campaign.

Marketing 70

Marketing Newsletter Social Media Content 70

Vanguard Tech

JANUARY 27, 2013

The basic principle is to develop a website so that the same base code and web content will display appropriately whether the user is looking at a website on a desktop, iPad or mobile phone. Users have less time to absorb the content and need to make their decisions quicker. Prioritize content and layout based on users’ needs.

Boston 70

Boston Directory Content Project 70

Vanguard Tech

FEBRUARY 22, 2013

Much has been written about what makes good Pinterest content and Maggie McGary even publishes her Pins of the Week. But what building your personal brand as a content author? This post at Social Media Today covers the concept of AuthorRank and Authorship and how we need to claim our content through Google+. Evolve your skills.

Tips 70

Tips Social Media Content Project 70

Vanguard Tech

JANUARY 31, 2013

Are you at least keeping your content fresh? Another tidbit from our survey: Nearly 90% of respondents are updating their site content at least monthly – and many more on a daily basis. Even if you’re working with an outdated website, you can at least be giving your visitors solid, updated content. You should be. Good for you!

Survey 70

Survey Content Project Marketing 70

Vanguard Tech

MARCH 13, 2013

But the fun part of doing a web design project and implementing a CMS like Sitefinity is that content updates can now be managed by the staff who know the subject matter best (hint: it isn’t the IT department). Create a CMS Hackathon – The best ideas for how to manage content in a CMS usually come from day-to-day users.

Technology 70

Technology Project Content System 70

Vanguard Tech

FEBRUARY 15, 2013

5 Great Reasons to Use Video for Content Marketing. Everyone and their brother is rushing into content marketing as it’s the next big thing (which I believe it is). So for every association website manager take a deep breath and relax, because you’ve been doing content marketing all along. Read more on the Velvet Chainsaw Blog.

Resources 70

Resources eBook Video Content 70

Vanguard Tech

APRIL 8, 2013

The truth is if your locking static content behind a members'' only login, caling it a member benefit, you''re behind the times. It only takes one member''s download of your content to make it public. Why it matters: Members'' only content as a member benefit needs to fulfill its promise and most of the time it doesn''t.

Content 70

Content Survey Price Industry 70

Vanguard Tech

MARCH 11, 2015

It’s tucked in there under Behavior>Site Content. One of my favorite Google Analytics stats is the “Landing Pages” report which shows what pages visitors see first when they come to your site. Go ahead and take a look. association website best practices'

Content 70

Content Report 70

Vanguard Tech

FEBRUARY 3, 2012

Don’t be afraid to cut content for the sake of doing fewer things better. Content curation sites like scoop.it and squidoo.com make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members?

Strategy 70

Strategy Social Media Content Products 70

Vanguard Tech

SEPTEMBER 20, 2011

However according to a recent study, email is still the #1 way that web users share content with others and in 2010, 86% of you did it shared a piece of content through email. Facebook and LinkedIn) and that content in your emails to increase engagement (and followers). Make sure to promot your public outposts (e.g.

Conference 70

Conference Guidelines Social Media Email Marketing 70

Vanguard Tech

NOVEMBER 9, 2011

In a content driven world where “in bound marketing” drives new members and non-dues revenue, blogging is one of the most powerful tools an association can leverage to drive site traffic, share thought leadership and stand out on the (ever increasingly) crowded internet. So it’s appropriate that I share that by….

Case Study 70

Case Study Content Revenue Technology 70

Vanguard Tech

MAY 23, 2013

First off, I''d like to say that I''m very much enjoying Associations Now recent change in look and feel and approach to content delivery. Today there was a great article that really hits the mark when it comes to content. A bonus tip is that if you are a content writer and you''re not reading Copyblogger''s blog , you should be.

Library 70

Library Tips Content Tools 70

Vanguard Tech

JUNE 6, 2013

Simply defined as the application of user-centered design practices, UX-centered design has always been of importance in creating websites, which now more than ever means leading with content and embracing simplicity. Think of your users as saying “Don’t make me think!”. One of the best websites that embraces this trend is A List Apart.

Newsletter 70

Newsletter Content Examples Project 70

Vanguard Tech

JANUARY 5, 2015

Commit to Steady, Incremental Content Improvements. For web managers, the new year is also a chance to take a fresh look at their website and make resolutions to better their organization’s most visible asset. So with an eye on the future, here are our top resolutions for every staffer managing or working with their association’s website.

Content 70

Content 70

Vanguard Tech

DECEMBER 3, 2012

With such a short time to convince them to read your association’s great content – much less to get them to join – you need to make an impression and get them to hang around a bit. Do you have content I want? But if you can’t make it and want to take a fresh look at your site, where should you start? Can you solve a problem I have?

Review 70

Review Class Course Content 70

Vanguard Tech

MAY 15, 2012

Conduct a card sort to understand how users organize your content and the language they use to identify it. Don’t migrate content too early. At the same time, don’t wait until the last minute to migrate content or you will have to push your launch date back. Content migration still takes time.

Case Study 70

Case Study Project Guidelines Washington 70

Vanguard Tech

FEBRUARY 1, 2012

I’ll leave it to others to fill you in a bit more about it, but is what I have learned from my short time playing working with it and discussing it with Kiki today: Visually Stimulating Content Curation – Images drive engagement. If your images and ideas are engaging users will “Pin” your content and collect/share it.

Social Media 70

Social Media Strategy Virginia Video 70

Vanguard Tech

AUGUST 21, 2013

Travels deep into the multiple layers of stories he or she is surrounded by and confidently uses available social channels to create cohesive and compelling content for internal and external communications. Here’s the bottom line: Your association is now a publisher of content and stories.

New Jersey 70

New Jersey Social Media New York Communications 70

Vanguard Tech

FEBRUARY 7, 2013

Inserting a search box near the top of the page for users who are looking for specific content and know exactly what they are looking for. Putting subpage navigation in a sidebar to help users find your deeper content. Consistent logins across the web from Google to Amazon have their login in the top right corner.

Analysis 70

Analysis Project Content Review 70

Vanguard Tech

SEPTEMBER 13, 2012

Since this was the first time she had ever used the Sitefinity Content Management System (CMS), we asked her to write about her impressions as a new user and former association manager. But let me assure you, I have seen other website content management solutions out there. In today’s day and age, you’re nobody without a website.

Class 70

Class Maine Content Products 70

Vanguard Tech

MARCH 7, 2013

New memberships, events, email, association website content, organizing volunteers and even generating support for a new program. These AUDC sessions offered hands on, “here’s how you do it tomorrow” type content. What associations need now is institutionalized innovation - in business models, services, content, and technology.

Innovation 70

Innovation Technology eBook Florida 70

Vanguard Tech

JULY 30, 2012

Industry Expert = page views of specific content areas (e.g. From here you can start looking at specific sections and pages and identify areas of your site that need more (or better) targeted content and some improved search engine optimization. Some high level examples might include. Advertising Revenue = page views and time on site.

Course 70

Course Analysis Content Tools 70