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MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Content 150

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Platforms like MemberClicks offer a website builder specifically for membership organizations that lets you create a site with gated content. What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

MemberClicks

SEPTEMBER 20, 2023

This gives you the infrastructure you need to create experiences that boost your revenue, retention, and engagement. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach.

Association Software 52

Association Software Software Organization Certificate 52

AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Host: Billhighway. More info/register.

DC 170

DC Washington Tools Certificate 170

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. digitalNow 2022 recap. Accessible websites.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Content clutter. WBT Systems explains how to eliminate and prevent learning content clutter. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Host: American Marketing Association. Speaker: Sarah Sain, CAE, Senior Director of Content Services, Naylor Association Solutions.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Tue 7/25 at 1 p.m. – More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Content By Members, For Members. Staffing issues. Quick hits.

Arlington 39

Arlington Revenue Content Team 39

Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Now provide content based on that data “flag.” Deliver content based on those interests. recruiting new members. industry sectors or young professionals)?

How To 52

How To Newsletter Content Communications 52

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. To help manage each of these website aspects, a content management system (CMS) is a necessary feature to look for as part of your association management software.

Software 52

Software Association Management Price System 52

Reid All About it

JULY 14, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Host: American Marketing Association Speaker: Erica Salm Rench, Chief Operating Officer, rasa.io Differentiate yourself and don’t be afraid to try new things. Customer/member personas. More info/register.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. Table of Contents: What types of nonprofits create membership programs? Its objectives should balance strengthening member relationships with ensuring a consistent revenue source.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. But what constitutes engaging, story-rich content has evolved.

Content 150

Content Chicago Marketing DC 150

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. See real-life examples from your association peers using marketing automation to keep members coming back year after year. .* – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit). 1 CAE credit. More info/register.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

SEPTEMBER 9, 2022

We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today.

Education 41

Education Project LMS Technology 41

Fonteva

SEPTEMBER 30, 2019

Generate additional non-dues revenue with integrated advertising opportunities that attract new sponsors interested in connecting with your community. Recruiting and maintaining members is easier than ever with a solution like MemberClicks. Morweb – Best for Content Management. iMIS – Best for Member Recruitment.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo. – SEO and Content: The Perfect Match to Generate New Revenue.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195

Strategy Content Education Tips 195