Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Quick hits. This is so me. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Aspiring Black women executives. Quick hits. Tamsen Webster ). 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. Some How-Tos of Content Marketing. I blogged last year about how destinations are skipping the traditional sales pitch and refocusing their efforts on content marketing when it comes to targeting and building relationships with meeting planners.

Content 40

Content Marketing Chicago United States 40

Reid All About it

NOVEMBER 5, 2021

WBT Systems wrestles with that question and comes up with several situations where it’s okay, and not okay, to give away educational content. Moderator: Heather Story, consultant, Volunteer Strategies. Understand how to separate strategy from tactics. Education pricing. When is “free” okay? Age diversity. Host: Fridays@4.

Survey 195

Survey Revenue Price Team 195

Reid All About it

MARCH 1, 2019

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Presenters: John Hunter, Content Marketing Manager, Cvent. Learn the benefits of using the Concerning Learning blended learning strategy. More info/register. Host: Smart Meetings.

LMS 174

LMS Certificate Blended Learning United States 174

Arc 3 Communications

JULY 21, 2021

In recent years, privacy rights and data protection have become key issues in the United States and globally. Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members. For help with your association’s digital efforts contact us here.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Presenter: Mark Bornstein, VP Content Marketing, ON24.

Arlington 150

Arlington DC Washington Chicago 150

CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. This also leads to visual searches over text, shoppable content, and try before you buy. According to research , 27.92% of mobile SERPs in the United States contain a video. It’s a lot of noise.

Marketing 52

Marketing How To Social Media New Jersey 52

Higher Logic

SEPTEMBER 28, 2017

How do you decide what content goes in your emails? If you decided to actively recruit students, they would also be a separate persona. That information gives you insight with which to create engagement and retention strategies. Do you need member personas to help you recruit new members ? What Are Member Personas?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. *All Tue 3/19 at 2 p.m.

DC 150

DC Washington Denver Sacramento 150

Associations Now

MAY 31, 2017

By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. Earlier this month, they launched a year-long project to explore how a membership model for news might translate to the United States. Those same analytics can then be applied to a content strategy.

United States 71

United States Project Content Strategy 71

Association Subculture

APRIL 12, 2011

Words Make Worlds - Part 4 - Strategy vs Cultivation. If we only develop strategy for our landscape once per year we won’t get the results we actually want. What if the metaphor for strategy becomes less of a military operation, with tactics and objectives, and becomes a potters wheel instead? Labels: strategy.

Strategy 100

Strategy Innovation System Analysis 100

Associations Now

JUNE 25, 2015

They’re sharing more video content, leveraging Twitter to engage with key opinion leaders, experimenting with crowdsourcing, and more.”. For example, in the United States: Nearly 30 percent of associations are using Instagram, which is up from 19 percent last year. Please share in the comments.

Social Media 40

Social Media United States Survey Video 40

GlowGlobally

APRIL 21, 2008

global association strategy, regional planning and local infrastructure to grow your business. Strategies for Bolstering International Membership. A well-known and respected international association executive, Carolyn will contribute her thoughts on what’s important to include in global strategy and thinking. Membership.

Strategy 60

Strategy Discount United States Recruiting 60

Reid All About it

MARCH 18, 2022

Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Balancing Educational Content & Fulfilling Sponsor Expectations. Many associations struggle to identify additional sources of revenue and content for their members. Gaining a Competitive Edge with Content Strategy (Washington DC).

Chicago 37

Chicago LMS New York Content 37

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Achieve

MARCH 11, 2015

Peer fundraising is the best way to raise money from this new generation of supporters, and a few organizations are already harnessing this strategy. First, LiNK developed a robust email strategy that utilized automated email to encourage their fundraisers along the way. LiNK (Liberty in North Korea).

Case Study 52

Case Study millennials Organization United States 52

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Association Adviser

JANUARY 17, 2018

Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the globe. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the globe. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the globe. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 60

Team Resources Education Revenue 60

Association Subculture

AUGUST 26, 2011

In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. Race relations in the United States have a long, complicated history. strategy. (5). We asked, but they still said no.

Association Management 100

Association Management United States Education Leadership 100

GlowGlobally

APRIL 18, 2011

global association strategy, regional planning and local infrastructure to grow your business. The World Bank estimates that only 22.5 % of the Chinese population has access to the internet compared to 67.6 % in Europe and 75.85% in the United States. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs.

Social Media 60

Social Media United States Tools St. Louis 60

Association Subculture

JANUARY 19, 2010

She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. She is determined to see associations continue to serve as a bulwark of adult education in the United States. strategy. (5).

Leadership 100

Leadership Course Committee United States 100

Association Subculture

JANUARY 11, 2010

membership recruitment and retention. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. She is determined to see associations continue to serve as a bulwark of adult education in the United States.

Committee 100

Committee United States Leadership Education 100

Association Subculture

SEPTEMBER 24, 2009

Sarah Sladek Author, The New Recruit Founder, The RockStars@Work Conference CEO, Limelight Generations. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. strategy. (5). Shelly Alcorn, CAE.

Education 100

Education United States Leadership Association Management 100

Achieve

SEPTEMBER 23, 2021

This resource can become a core component of your digital marketing strategy in a way that is both cost-effective and viable. . Using the Google Ad Grant, your website and content can rank higher in Google search results and obtain more clicks from potential donors. with optimized content. What is optimized content?

Tips 72

Tips Marketing Content United States 72

Association Subculture

NOVEMBER 2, 2009

New employees are not office "ally" recruitment prospects. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant. strategy. (5). Some executives play internal politics. generations. (2).

Team 100

Team Leadership Maine United States 100