NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. Evaluate the values, missions, and corporate social responsibility initiatives of the identified businesses.

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Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 261

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

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MemberClicks

NOVEMBER 9, 2023

For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? These workshop feedback questions are just a starting point for you to customize or use as inspiration to create your own.

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. For example, emails with personalized subject lines are 26% more likely to be opened.

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EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Use multiple streams of communication (email, social media, paper mail, etc.), Why does member retention matter?

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ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

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CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are.

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Marketing Newsletter Social Media Recruiting 100

EventMobi: Association Events

SEPTEMBER 29, 2023

There are plenty of reasons to prioritize attendee tracking at your next event, including: Tracking ROI Event costs can mount up quickly. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. experience.

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Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. I’ve blogged about this before.

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Associations Now

SEPTEMBER 23, 2016

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media.

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Achieve

JANUARY 18, 2023

Virtual nonprofit events are cost-friendly. Virtual nonprofit events have fewer overhead costs and can save your organization a lot of money in the long run, boosting your overall ROI. Social media platforms. to optimize your marketing approach. Social media. social media. Matching gift.

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NXUnite

MARCH 4, 2024

For example, let’s say a school decides to use the theme “A Wildlife Adventure” to brand its fundraiser meant to support more hands-on learning initiatives such as field trips and outdoor education programs. You can provide extra credit to the students who assist in your marketing endeavors. You’ve got this!

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Associations Now

JUNE 8, 2017

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign. Matush talked with me about how she works with associations to gather that insight—the warmup, if you will, before the full-on marketing campaign.

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Member Engagement Strategy Marketing Social Media 90

MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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Association Success

OCTOBER 8, 2020

Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. For example, if your association is related to dental health, you could write a quick guest post for a site like Dental Implant Cost Guide. You usually don’t need to learn SEO or any crazy marketing.

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Reid All About it

AUGUST 25, 2017

This week’s example is insight engines. Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. Presenter: Miguel Neves, head chef, Social Media Chefs Ltd.

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Social Media Survey Tools Innovation 153

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

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Social Media Newsletter Maine Tools 60

Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. The research found that while social media campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It

Social Media 40

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

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Associations Now

APRIL 28, 2020

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 A few insights for those interested in boosting SEO: Lower costs are a factor. The report also found 63 percent of marketers believed SEO would become more important in 2020.

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Blue Sky eLearn

OCTOBER 21, 2019

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people.

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Content Learning Management System LMS Strategy 218

NXUnite

FEBRUARY 15, 2024

These courses are cost-effective and cover topics such as matching gifts and cybersecurity through educational videos, quizzes, and other activities. For example, when staff members complete a course or program, you could: Send congratulatory eCards. Post social media shout-outs. Asynchronous courses.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. ” Keep in mind that this is a simple example your orginization will likely require a more complex member value poroprosition.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Mobile apps.

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Strategy Video Technology Innovation 272

Blue Sky eLearn

OCTOBER 19, 2020

Your engagement efforts should aim to meet those needs—after all, the value your association offers has to outweigh the cost of membership. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. How often are your members interacting with you on social media? .

Association Management 250

Association Management Committee Learning Management System Software 250

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

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