Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Who has the time to learn? Answer: we all do. Workplace culture. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Per a new study, women leaders can successfully network off the course.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

JANUARY 12, 2024

At Locus, Cory Doctorow says, “Of course AI is a bubble.” The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

LMS 266

LMS Member Engagement Education Revenue 266

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Associations Now

JULY 21, 2017

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members. How to hack it? Why does it work?

Recruiting 46

Recruiting Recruitment Social Media Revenue 46

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores.

Review 169

Review Member Engagement Process Examples 169

Nimble AMS

JUNE 22, 2022

Here are three ways to implement technology at your organization, helping you to transform the member experience and boost recruitment, retention, and revenue. Ensure the technology touches on these three areas: Recruitment and retention. Drive more revenue. How innovative technology builds member loyalty.

Member Experience 121

Member Experience Tips Software LMS 121

Reid All About it

NOVEMBER 29, 2019

When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

Marketing 75

Marketing Revenue Analysis Cost 75

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Association Analytics

FEBRUARY 14, 2022

Of course, they are valuable assets, but data is, too. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives.

How To 169

How To Case Study Cost Revenue 169

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Nimble AMS

JANUARY 29, 2022

Membership executives and team – The people in these roles aim to boost member recruitment, engagement, and retention. Marketing Executives and team – This team can use predictive analytics to help promote your organization’s events, programs, and other resources. Increase revenue from your association’s professional education program?by

Recruiting 131

Recruiting Recruitment Team Revenue 131

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Board diversity.

LMS 329

LMS Montana Revenue Price 329

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Plot a course for responding to and reducing recurrences of findings during your audit. Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. On the side, a sauté of kale and red cabbage with bacon, onion, garlic, and dried cranberries, and sourdough rolls for dipping purposes—and now for a quick snack (with butter, of course) before I go out on my morning walk. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Nimble AMS

DECEMBER 5, 2022

Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members. Volunteers can serve on the Content Review Workgroup to ensure all educational courses, e-learning materials, and content are bias-free and scientifically valid.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Presenters: Harneet Singh, Director of Marketing, Preseem. The premise is two-fold: Grab your favorite grape (in wine form, of course!)

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

MemberClicks

SEPTEMBER 20, 2023

This gives you the infrastructure you need to create experiences that boost your revenue, retention, and engagement. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach.

Association Software 52

Association Software Software Organization Certificate 52