Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. EDT*- Recruiting and Retaining Talent (Virtual Lunch). You’ll gain a clearer understanding of the opportunities, challenges and tools needed to help your team consistently create new value for your members, volunteers and organization.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. EDT*- Recruiting and Retaining Talent (Virtual Lunch). You’ll gain a clearer understanding of the opportunities, challenges and tools needed to help your team consistently create new value for your members, volunteers and organization.

LMS 150

LMS Recruiting Recruitment Innovation 150

Higher Logic

AUGUST 8, 2017

Building an advocacy program for your members is easy—when you have the right tools. In the short term rental/vacation-rental world, local policy can make or break a region’s market. And without a clear definition for success, it’ll be hard to know what direction to steer your program. Who is Your Target Audience?

How To 174

How To Project Social Media Recruiting 174

Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. Productivity will always be important, but what we’re seeing now is that technology is not only a supporting tool, but part and parcel of the strategy itself.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

DECEMBER 27, 2022

Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . You can gather data from forms, cloud storage, association management software, or marketing programs.

Association Management 135

Association Management Software Analysis How To 135

Achieve

AUGUST 18, 2020

Develop an event marketing strategy. With the right strategies and tools on your side, you’ll be launching your first virtual auction in no time. Additionally, determining engagement goals for your event, like targets for new donor acquisition or previous attendee retention, can help shape your marketing tactics. ?.

Guidelines 98

Guidelines Software Price Revenue 98

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. In this article, we will explore the definition of a value proposition and why it is important.

Discount 52

Discount Price Sample Marketing 52

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

AUGUST 28, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Mon 8/31 at 11 a.m. – Host: Smart Meetings.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

MemberClicks

APRIL 25, 2023

They’re a common membership benefit and a cornerstone of many new member recruiting campaigns. You can use these questions to investigate how effective your marketing and promoting, and to see if the way you’re talking about your event ahead of time actually connects with prospective attendees.

Survey 52

Survey Software Membership Management Social Media 52

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. She also said, shame is not a tool for social justice, but for oppression. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events.

Revenue 195

Revenue Video Strategy Industry 195

Beth Kanter

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event. Rowfeeder is terrific for this.

Social Media 28

Social Media Tools Tips Marketing 28

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. Would YOU find your group a stimulating and welcoming organization if you were a 28-year-young engineer or marketeer? Are you using state-of-the-art tools for collaboration work and member communication? Take a Hard Look in the Mirror. If not, are you due for a refresh?

millennials 100

millennials Committee Technology Leadership 100

MemberClicks

OCTOBER 10, 2023

A clear definition ensures your team can smoothly integrate the membership initiative into your nonprofit’s operations. This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay.

Software 52

Software Membership Management Newsletter Revenue 52

Membership Marketing

JANUARY 27, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Hire a Marketing Agency? To Provide a Proven Methodology – Does it really make sense to reinvent the marketing wheel?

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A “Good” Response Rate in Membership Marketing. However, real data collected from actual market tests is always the best.

Marketing 40

Marketing Price Analysis Report 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Just about every association we know of is struggling to recruit younger members. Elizabeth Engel, Spark Consulting.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

JANUARY 2, 2019

The content (inclusive of articles, tips, tools, and other resources) you need to maximize your career center’s success will be found across the organization. We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We

How To 75

How To Project Content Recruiting 75

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Just about every association we know of is struggling to recruit younger members. Elizabeth Engel, Spark Consulting.

Social Media 62

Social Media Recruiting Recruitment Software 62

MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits. Starting a nonprofit isn’t a process that should be rushed.

Illinois 52

Illinois How To Chicago Software 52

Membership Marketing

JUNE 10, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ten Top Tips from the Membership Marketing Benchmarking Report. Speaking Engagements. Speaking Engagements. Speaking Engagements.

Report 40

Report Marketing Tips Price 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one.

Tips 41

Tips Video Content Marketing 41

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 44

Revenue Email Marketing Education Review 44