Higher Logic

JULY 11, 2018

Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Higher Logic

OCTOBER 4, 2017

Brad Klingenberg: I’ve always been fond on the definition from Josh Wills, a data scientist is “ a person who is better at statistics than any software engineer and better at software engineering than any statistician. ”. Because of its’ breadth, it’s hard to find something much pithier than the definition from Josh.

Marketing 166

Marketing Software Team Project 166

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. These include influencer marketing , video production , public thought leadership opportunities through NXUnite, and more.

Content 52

Content System Analysis Resources 52

Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. More info/register (ASAE Marketing Professionals Community). Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. ASAE AI Summit Kick-off (Tech Tuesdays) Are you—or your staff—currently using Artificial Intelligence (AI) tools to advance your organization’s mission and vision, or are you unsure as to where to start? More info/register. Host: ASAE Tue 1/9 at 12 p.m.

Revenue 277

Revenue LMS Price Education 277

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Lay out your definitions up front.

How To 169

How To Case Study Cost Revenue 169

Association Analytics

NOVEMBER 16, 2021

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Consider separate marketing by region where your members live.

How To 169

How To Report Examples Tips 169

Higher Logic

JANUARY 11, 2018

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. Then Peter Nelson, our Director of Product Management, reminded me that I was celebrating prematurely, because I was definitely not done.

Tips 180

Tips FAQ Content Project 180

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit. Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. For now, it is a tool to help planners around the world to make inclusive events that resonate deeply with participants. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Associations Now

AUGUST 27, 2013

Their focus is playing with the tools they have instead of looking outside of their organization for new tools.” How can you market your expos and events in innovative ways? The post Social Media Roundup: Stretch Your Event’s Definition appeared first on Associations Now.' ht @ VelChain ). ht @ jcufaude ).

Social Media 40

Social Media Innovation Conference Tools 40

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership.

Report 40

Report Marketing Innovation millennials 40

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. One thing has definitely changed.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. AI watch With the release of generative AI tools, like ChatGPT, it’s an exciting time to be a writer—a human one. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch.

Project 195

Project Tools Revenue Metro 195

AMR Management Services

MAY 17, 2011

Cool New Tech Tools. Over the past several weeks, I’ve run across some new and interesting tools that may be useful for associations and non-profits. Special thanks to a few of my colleagues who have shared information on new tools they’ve come across. But definitely something to look forward too.

Tools 64

Tools Library Kentucky Sample 64

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenter: Julia Campbell of J Campbell Social Marketing. Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Higher Logic

JANUARY 2, 2018

Definitions vary, but machine learning and deep learning are both under the artificial intelligence (AI) umbrella. Marketers, sales professionals, ecommerce leaders, and even online communities could potentially use machine learning and deep learning to provide audiences with better content.

Tools 189

Tools Content Technology Social Media 189

Higher Logic

OCTOBER 22, 2019

Your management software should support integrations with quality tools to help you meet your objectives and support your members. You can save your team a lot of time and energy by choosing an AMS that integrates with your event management software system or your online community’s event management tools.

System 192

System Association Management Software Strategy 192

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. I will definitely make that again. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Slefo, Ad Age ). Tue 12/18 at 2 p.m.

Vermont 285

Vermont DC Washington Education 285

Nimble AMS

DECEMBER 27, 2022

Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . You can gather data from forms, cloud storage, association management software, or marketing programs.

Association Management 135

Association Management Software Analysis How To 135

Association Success

AUGUST 30, 2018

Digital Transformation is the current hot topic in the association world, but there are a zillion different definitions of it. In preparing for a panel at SURGE, I found a definition I thought was heading in the right direction. It’s a very long winded definition, but I liked the fact that it speaks to processes, data, AND markets.

Tools 60

Tools System Process Technology 60

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? This means you won’t be perceived as an expert, and you most definitely won’t generate more leads,” Raymond says. You might have the tools to work remotely , but how do you stay motivated?

Organization 111

Organization Content Maine Strategy 111

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group. There are also a number of possible definitions. Are you actively marketing?

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group. There are also a number of possible definitions. Are you actively marketing?

How To 52

How To Social Media Discount System 52

Spark Consulting

JUNE 25, 2014

Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last week. Maddie McGary breaks down the reasons associations have trouble with content marketing. Did you know she created a post about it? Which of these 20 business mistakes is your association making? Need more proof?

Social Media 150

Social Media Review Innovation Conference 150

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 25 Free and Low-Cost Tools for Nonprofits . Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150