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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.

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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? Millennials.

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5 Ways to Repel Millennials From Your Association

Association Success

Assume everyone under the age of 30 knows how (or wants) to run your social media and/or your office technology. But being familiar with computers and social media does not make someone a good writer, a good digital strategist, or a good communicator. I don’t mean your social media channels.

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Want to engage millennials? Don’t call them “activists.”

Achieve

It’s no secret that millennials (those born 1980-2000) want to do good. To this generation, social issue engagement is much more than an action; instead, it is engrained in their very identities. Although this generation shies away from a title like activism, it doesn’t mean they’re not involved with social issues.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Millennial Women: Hear Them Roar

Achieve

2017 Millennial Impact Report. found that women, in the initial few weeks and months following Donald Trump’s victory, were more engaged in social issues and causes of interest than they reported prior to the election. Presidential Election and even earlier this year. Specifically, Phase 1 of the. The question was—would they be heard?