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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Tips for Preserving Your eLearning Programs

Blue Sky eLearn

” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. Education Services and Technology Vendors. Some important reports that come to the top of my head include: Revenue reports. Some important items are: The marketing calendar.

Tips 211
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Association Brain Food: 12.1.23

Reid All About it

Good things happen when you have good relationships with technology partners. Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. Project success stories. More info/register. 1 CAE credit. . 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food: 6.23.23

Reid All About it

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

Metro 195
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Association Brain Food Weekly: 2.19.21

Reid All About it

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s NYSAE’s Third Technology Showcase: Virtual Event Platforms. How Associations Implement AI-Based Personalization to Drive Revenue and Growth.

Revenue 322