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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events.

Software 137
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[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Make sure these components work together to maximize your marketing strategy. Top 5 Tools for Your Marketer's Toolbox. Email Marketing. Most marketers agree: email still works (in fact, 59 percent of marketers claim it’s their most effective channel). Search Engine Optimization.

Marketing 185
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What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149
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How to increase registration for your virtual events

Association Success

ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. But there are plenty of things we can learn from successful organizations about how they’re increasing their registration numbers for virtual events, which are clearly here to stay. .

How To 178
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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. Topics include: A quick history of email marketing and its effectiveness today.

eBook 52
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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184
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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.