Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. Member Engagement and Loyalty Study by Community Brands. Download the slides.

Member Engagement 62

Member Engagement Recruiting Recruitment Video 62

Smooth The Path

JANUARY 8, 2018

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? VPs of Marketing. Association professionals with an interest in member engagement.

Member Engagement 60

Member Engagement Report Strategy Industry 60

Association TRENDS

MARCH 2, 2020

Learn how you can use the new dynamics of membership engagement to stay relevant. Chapter 3: The old marketing funnel—where prospective members are guided along a path from discovery to membership—doesn’t work anymore. Members no longer fall into lines, they move fluidly within a complex web of social interactions.

Member Engagement 52

Member Engagement How To Marketing Tools 52

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Nimble AMS

DECEMBER 10, 2023

As we approach the end of 2023, we want to thank you for reading our blog , downloading our resources, attending our webinars, and meeting us at events. Member experience Is your association reaching its members? Perhaps you’re in the market to purchase a new AMS, or maybe you want to see how your AMS stacks against the rest.

Software 150

Software Member Experience Tips Innovation 150

Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. But the work they do needs to benefit the volunteer as well as the organization.

Member Engagement 97

Member Engagement Committee Review Project 97

Association Adviser

NOVEMBER 7, 2018

In addition to the webinar recording , you can download the webinar slides and read a loose transcript of the question and answer session held at the end of the recording. The post Webinar: A Balanced Approach to Member Engagement appeared first on Association Adviser.

Member Engagement 60

Member Engagement Communications Team Examples 60

Higher Logic

MARCH 9, 2016

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. From our analysis, we found that, overall, organizations have a 22 percent member renewal rate.

Member Engagement 120

Member Engagement Content Analysis Tools 120

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Download now Read our blog for tips to get started. Know your competition.

Strategy 127

Strategy Member Engagement Software Tips 127

Mariner Management

OCTOBER 20, 2019

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. What does the 2019 data tell us?

Member Engagement 48

Member Engagement Report Marketing Examples 48

Socious

OCTOBER 24, 2016

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

Member Engagement 69

Member Engagement Strategy How To Handbook 69

NXUnite

MARCH 18, 2024

Customization: LMS platforms often offer customization options, allowing you to tailor learning experiences to meet specific member needs and preferences. Ultimately, it allows you to drive member satisfaction, retention, and organizational success. Regular updates keep members engaged and interested in exploring new resources.

Software 130

Software LMS Library Certificate 130

Association TRENDS

FEBRUARY 18, 2021

In this eBook, we’ll look at how your organization can use engagement tools to solve four of the biggest challenges to associations today: Member acquisition. Member retention. Member win-back. Click here to download this free resource today! Non-dues revenue.

Member Engagement 52

Member Engagement eBook Strategy Revenue 52

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. You’ve seen subscriber engagement increase with targeted subject lines, but crafting unique messages takes so much time and forethought. Automation improves your marketing.

Marketing 120

Marketing Content Tools Team 120

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association. (You

Strategy 169

Strategy Social Media Discount Newsletter 169

Nimble AMS

NOVEMBER 21, 2022

Use tangible marketing materials. To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.

Social Media 129

Social Media United States Tips Member Engagement 129

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Download articles or other content.

Communications 209

Communications Software Member Engagement Event Planning 209

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Nimble AMS

APRIL 12, 2023

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Follow these strategies to highlight your membership value and outshine the for-profit competition: 1. Download now

Strategy 78

Strategy Member Engagement Software Tips 78

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

NOVEMBER 12, 2019

To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

Tools 205

Tools Recruiting Recruitment Strategy 205

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. For more information, contact Tony at Tony@MarketingGeneral.com.

Report 40

Report Marketing Survey Recruiting 40

GrowthZone

JULY 18, 2017

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Content Marketing.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Increase member engagement before, during, and after your next event by creating unique subgroups and increasing event exposure across your entire online community.

How To 114

How To Discount Member Engagement Social Media 114

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. Have additional questions? Submit them in the comment section below!

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. New members receive a series of emails from them over their first six months of membership. Campaign #2: Engaging Current Members. Personalized member communication.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Jamie Notter

JUNE 18, 2015

But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy. Could it be because we’ve been thinking about engagement all wrong? Download your free copy of Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members' Success , at [link].

Member Engagement 70

Member Engagement Price Resources Strategy 70

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169

Analysis Revenue System Learning Management System 169

GrowthZone

FEBRUARY 1, 2022

Member engagement programs. Nearly half of respondents launched new member services, offerings or tools during 2021 that are showing promise today. It connects members nationwide with participating businesses. We handle the marketing and communication, so it’s a high ROI for the businesses and members.”

Communications 78

Communications Innovation Directory Discount 78

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. As activity increases, so does member engagement. Are your executives expert networkers? Don’t See Value.

How To 266

How To eBook Software Library 266

Nimble AMS

MARCH 6, 2023

Caroline Laurin Vice President of Marketing & Communications at the American Association for the Study of Liver Diseases (ASSLD) Caroline Laurin routinely develops key marketing campaigns and strategies to elevate AASLD’s mission and vision. Download now

Innovation 145

Innovation District of Columbia Baltimore Illinois 145