Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion.
Eric Lanke
OCTOBER 29, 2018
I was asked to facilitate one of the breakouts at the last conference I attended. (If you're a regular reader of this blog, you know that last week I said I had six more conferences and workshops to attend before the end of the year.) The conference organizer reached out to me, I assume primarily because of my position as the President/CEO of the trade association that represents the technology that would be the focus of the breakout, and asked me to take on this role.
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HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
Wild Apricot
NOVEMBER 1, 2018
Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Adviser
OCTOBER 30, 2018
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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WBT Systems
OCTOBER 30, 2018
How to Get Board Approval (and a Budget) for Online Learning. Read more about How to Get Board Approval (and a Budget) for Online Learning.
Wild Apricot
OCTOBER 30, 2018
In our October update we look at the new member app on Android, member location mapping, and some support FAQs.
Association Success
NOVEMBER 1, 2018
Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty. To help you prepare for this process, I have compiled a checklist of things to think about as you embark on any kind of revamp.
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
OCTOBER 29, 2018
Acting on an executive order issued by President Trump in August, the Department of Labor has proposed a new rule to allow small businesses to pool together to offer retirement plans to workers. Last week, the Department of Labor (DOL) announced proposed rulemaking to make it easier for small businesses to offer retirement benefits to their employees through association retirement plans (ARPs).
Jamie Notter
OCTOBER 30, 2018
Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture. They tell you all the aspects they wish were present in your culture, and probably complain about some of the problems they now face, and you end up developing a list of ideas that capture what you think would be an awesome culture: collaboration, quality, innovation, integrity, etc.
Higher Logic
OCTOBER 30, 2018
Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. The company prioritized five initiatives: Migrating all existing community discussions and user profiles.
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
GrowthZone
NOVEMBER 1, 2018
Humans have evolved, but the urge to hear a good story has remained inherent. Learn how to use this technique to engage and persuade your board. . Storytelling is a powerful tool, whether you use it to engage association members, or for your next presentation to the board. History proves this point, dating back to thousands of years ago when humans told stories through cave drawings.
Associations Now
OCTOBER 30, 2018
Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works. Does your association have stories to tell? Most likely you do, but maybe you’ve struggled to produce content or said, “If only I had more staff writers and editors or budget.”.
Smooth The Path
OCTOBER 30, 2018
When our kids are young, we give them lots of positive feedback. We praise them for working hard, thinking of others, and for showing resilience. But positive feedback falls off the cliff when most of us move out of the house and become adults. Spouses rarely tell each other what a great spouse they are being. Friends rarely tell each other what a great friend they are being.
Membersuite
OCTOBER 29, 2018
Collecting and updating member data can help you deliver the membership value members expect, so why not do so throughout the member journey? Learn different tactics to update member data during recruitment, on-boarding, engagement, and renewal.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
GrowthZone
OCTOBER 30, 2018
The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their progra
Associations Now
OCTOBER 29, 2018
It’s common these days for your content and web teams to frequently field emails asking for some kind of link back. Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. As someone who knows a thing or two about creating content on the internet, it’s probably natural that I get some pet peeves over time.
Association Adviser
OCTOBER 30, 2018
I come from a family of change agents. My parents choose professions that were expressions of their passions and their purpose. My mother was a nurse turned mental health professional and my father was a hospital administrator. They have experience working on both local and international levels, in the Peace Corps and in inner city hospitals, advocating for those who are in need.
Delcor
NOVEMBER 1, 2018
Imagine hiking into the woods for an overnight backpacking trip. The 40-pound pack on your back is heavy, but it has everything you need for a few days away from the luxuries of civilization. When you started backpack camping, those first few miles were anxious ones. What did I forget? What if I’m not prepared for the unexpected? But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Association Success
OCTOBER 30, 2018
Strengthen your board of directors by inviting a wealth of experiences to the table. Associations must be prepared for future disruptors. Look at the horizon: what are the big challenges that your organization, members and wider world will face? Frame these disruptors not as objects of fear, but of opportunity. How can you capitalize on these changes?
Associations Now
NOVEMBER 1, 2018
Associations often theme their conferences to provide direction to those submitting session proposals. But one group recently announced it will drop its theme in 2020 to create a more inclusive event. How do you determine the right approach? Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003.
Smooth The Path
NOVEMBER 1, 2018
There are some types of members that are predisposed to not engaging. Members who join for the stamp of approval that being part of the association brings. Organizational members who do not know their company is a member. Members whose manager joined them without their input. There might be easy and effective ways to engage these members but if there are not, turn your attention to the members who very much want to be engaged.
Association Adviser
OCTOBER 30, 2018
This is the second in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1.) In Part 2, I will explore the essential burdens of board service and discuss how all contributors can work together to create a supportive context within which they share these burdens for the benefit of their associations, stakeholders and systems.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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