Higher Logic
AUGUST 25, 2015
We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other. Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling.
Socious
AUGUST 27, 2015
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.
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Reid All About it
AUGUST 22, 2015
Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list. You scanned badges. You know the names of the attendees who visited your booth during the show.
Wild Apricot
AUGUST 28, 2015
In this month’s update we wanted to show you how we’ve been changing the the way we work to increase the rate at which new Wild Apricot features are released.
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Higher Logic
AUGUST 27, 2015
We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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YourMembership
AUGUST 27, 2015
You can find disruptive innovations anywhere you look. The change they create can come from new technologies, changes in human or consumer behavior, or combinations of both. It is important to not only have a handle on the disruptive change we know about today, but also be prepared for what might pop up tomorrow. The August YM CAE Thought Leadership webinar was Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Radar.
Eric Lanke
AUGUST 24, 2015
I've been on a number of member visits lately. What are member visits? That's when I and/or a member of my association staff get out of our office and visit one of our association members in their place of business. Invariably, these are well worth the time and expense it takes to organize and conduct them. They give us on-the-ground information about the world of our members and it facilitates greater loyalty between the member and the association.
Jamie Notter
AUGUST 24, 2015
That was one of the phrases that came out of some work Maddie and I did with a client last week: painful clarity. As in, they needed to make sure that the team pushed through to clarity, even if the results were not always pleasant. Hey, nobody said leadership would be pain-free. Most teams (and most organizations for that matter) plod through life in a state of hazy vagueness.
Virtual
AUGUST 28, 2015
There was a front page article in the New York Times recently about the culture at Amazon.com. I don’t know how much of it is true. The Times makes a compelling case. Jeff Bezos makes a compelling rebuttal. This much I do know, for a customer, Amazon is an extraordinary company. Last week I ran out of razor blades. I didn’t have time to get to CVS—Amazon had them delivered same day by 5PM.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
AUGUST 27, 2015
Want more people to forward the emails your association sends? A new study highlights the elements of viral marketing emails. Have you spent hours, or maybe days, analyzing what it would take to get more of your social media content to go viral? Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus.
Velvet Chainsaw
AUGUST 24, 2015
I would enjoy my job more if it weren’t for people, said the meeting professional. Unfortunately, he wasn’t joking. He didn’t like dealing with people, especially disgruntled conference stakeholders. As conference organizers, we can easily fall into today’s culture of cynicism. It’s difficult to be sincere when we are constantly bombarded with an outrage culture.
GlowGlobally
AUGUST 27, 2015
Nikki Walker Discusses Insights from Recent Global Study. The first phase of ASAE’s Global Management Series, culminating with the report Achieving Global Growth: Establishing & Maintaining Global Markets , examined the practices of associations growing globally, but it left a number of questions unanswered. How do associations build strategies around these practices?
Beth Kanter
AUGUST 25, 2015
Yesterday, after a planning call with colleagues for a session I’m moderating at IFC called “ Viral Fundraising Campaigns One Year On ,” I noticed a promoted post in my stream for the ALS Icebucket Challenge with a donate button. Wow, two juicy news events in one post! Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
AUGUST 25, 2015
Wednesday is National Dog Day, and to celebrate, the Petfinder Foundation is bringing man’s best friend into the digital age. The group launched the first website to use the.dog top-level domain. Its goal: to support dog-rescue organizations. Our furry, four-legged canine best friends are about to get into the domain-name game, and it’s happening just in time for National Dog Day on Wednesday.
Velvet Chainsaw
AUGUST 27, 2015
https://www.flickr.com/photos/twcollins/2299141636/. Is your current structure stifling your mission? Do you have metaphorical tollbooths for your staff and volunteer leaders? Those tollbooths serve as permission-withholding stops and starts where every staff member and leader must get authorization and agreement to move an idea forward. Tollbooths are usually embedded in your organization’s governance structure—the bylaws, constitution, committees and SOPs that spell out all the procedure that
Achieve
AUGUST 26, 2015
Amy Thayer. , PhD, recently joined Achieve and. The Millennial Impact Project. as director of research. . My best friend has cancer. Cancer … the biggest and scariest of all “C” words. This discovery was incredibly painful to hear and even more difficult to take to heart. In my mind, he had just been given a very unfair and cruel death sentence. I was stunned and overcome with sadness.
Plexus Consulting
AUGUST 28, 2015
First Steps for Going Global By Steven Worth It’s common to find that association boards and association staff are out of step with each other on the topic of globalization. This disconnect generally has to do with two key concerns: 1. Should a board’s responsibility stop at the national border? While the staff is usually the first to see market growth opportunities, boards rightfully see themselves as custodians of their association’s resources and representative of the interests of current mem
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Associations Now
AUGUST 24, 2015
The number of women entrepreneurs in the marijuana industry is on the rise. So too are the number of groups being created to provide these business leaders with resources and networking opportunities. What do burgeoning new industries need? Associations. Such is the case with the growing marijuana industry, which has recently seen the launch of several associations to meet the needs of those in the cannabis trade.
Beth Kanter
AUGUST 24, 2015
I am a huge fan of Playbooks in the nonprofit sector as a capacity building tool. A playbook is an online resource that is basically knowledge capture around a specific practice or type of program. The playbook collects, organizes, and synthesizes best practices from “bright spots” and others adopting this practice. A good playbook incorporates lessons learned, case studies, resources, checklists, and other useful materials for other organizations that want to improve their prac
YourMembership
AUGUST 24, 2015
It is becoming increasingly clear that we are living in a terrifying and equally amazing time that may be referred to someday as “the golden age of disruption.” The pace of change we experience today is both exhausting and exhilarating, depending on your perspective. Sometimes a major shift will come that may or not be immediately apparent, but the impact will have a profound affect down the road.
Associations Now
AUGUST 28, 2015
Your conventions and events may not have the big budgets or superstar athletes of the professional sports world, but that doesn’t mean you can’t learn a thing or two from them. It’s about to get busy for diehard sports fans: The college football season kicks off in about a week, the first NFL game takes place on September 10, and Major League Baseball is in the pennant race.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Associations Now
AUGUST 28, 2015
Facebook opened its “Donate Now” button up to all nonprofit organizations this week. The social media fundraising tool has helped raise millions of dollars for causes worldwide over the last two years. Almost two years after Facebook rolled out its “Donate Now” button to a handful of reputable nonprofit organizations, the social media giant announced it will make the tool available for all nonprofits to use on their Facebook pages.
Associations Now
AUGUST 25, 2015
Forthcoming regulations for personal trainers in the District of Columbia have many in the industry—particularly those affiliated with CrossFit—concerned about the long-term effects of the new rules. But a coalition of trainer groups is supporting the regulations. In the nation’s capital, a set of potential regulations could shake up the personal training industry—and one popular firm in the space wants to ensure it doesn’t get muscled out.
Associations Now
AUGUST 24, 2015
A harsh New York Times assessment of the online retailer’s workplace isn’t about just one company. There are important lessons for how every organization can handle collaboration and feedback. Conversations about leadership thrive on case studies. Executives love to read them because they help us understand the best—and worst—practices of organizations.
Associations Now
AUGUST 24, 2015
Nonprofit communications pros reveal the wisdom behind their craft. Plus: How to breathe new life into your event giveaways! Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage au
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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