Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. They’ve set up automated campaigns for onboarding and engagement member journeys, enabling them to acquire more members, increase renewals, and reduce member resignations.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition. Member Engagement and Retention. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Organizer: Claudia Trapp, International Registration Plan, Inc.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Many associations see membership as an automatic email opt-in. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

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San Jose Email Marketing Tools millennials 369

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem.

Tools 296

Tools Communications Email Marketing Recruiting 296

MemberClicks

FEBRUARY 9, 2023

But that’s where a marketing plan can help. A strong strategy can help you find and connect to potential members, and then nurture them down your conversion funnel. As mentioned, a solid membership marketing strategy boasts a variety of advantages—even beyond just finding leads. Better engagement with your current members.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

FEBRUARY 4, 2020

Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload. 63% of respondents identified customizing member segments as a top challenge, up from 57% the previous year. #6.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JANUARY 7, 2022

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

North Carolina 195

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Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. Analyze customers’ historical journeys so you can see what turns some of them into members. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Mapping the Journey to Long-Term Member Engagement. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Nimble AMS

OCTOBER 21, 2021

A recent association trends study by Community Brands shows that only half of association professionals feel their organization is technologically prepared for the future. Today, offices are re-opening, with a combination of onsite and remote workers and in-person/online member engagement. online member community.?It

System 124

System Cost Software Email Marketing 124

Reid All About it

MAY 12, 2023

Impexium explains how your association and members could benefit from offering a tiered membership model. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Membership tiers. Newsletters. Demystifying API.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Grow, Engage, Delight! and expansion (yay!).

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations.

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Rhode Island Technology Strategy Member Engagement 195

Aptify

MARCH 30, 2023

You might know it’s time for new membership management software for your organization, but your leadership team and board of directors might have concerns about making the investment. Here are six common objections to purchasing new technology and how to move beyond them. Are the systems efficient, measurable, and easy to use?

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Software How To Membership Management System 72

Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Join her to learn more about community strategy and get advice on how your organization can better use community. Follow Shana on LinkedIn.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Carepoints in the Member Journey (the 100th episode of Chatting with Agnes & Cecilia). Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Nimble AMS

JUNE 3, 2020

The Community Brands Digital Evolution Study shows that 79 percent of members say it is very or somewhat important that their organization provide targeted, valuable content. The same study shows that only 18 percent of those working at professional membership organizations say they personalize the content members see.

How To 78

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MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. Through this work, we’ve seen firsthand the benefits that a dedicated AMS system can provide for your organization.

System 52

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Reid All About it

JUNE 2, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. 1 CAE credit. Host: ASAE.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Break Down Barriers to Early Engagement. More info/register. Fri 2/12 at 11 a.m.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 7, 2021

. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Mon 5/10 at 1 p.m. New episodes are posted by 1 p.m.

Technology 370

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Reid All About it

APRIL 30, 2021

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. New episodes are posted by 1 p.m.

Education 354

Education Technology Strategy Revenue 354

MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. However, 38% of people say they’ll stop engaging with a poorly designed website. Figure out how members and prospects will use your website.

Directory 52

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Suggesting new ways for members to get involved.

Newsletter 52

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Suggesting new ways for members to get involved.

Newsletter 52

Newsletter Tips eBook Content 52

Nimble AMS

SEPTEMBER 15, 2020

Year after year, Salesforce is honored as the best CRM system by organizations including CRM Magazine, Destination CRM, Software Advice, and ZDNet. In effect, Salesforce enables your organization to hit the ground running. For example, a search on the AppExchange for “email marketing” returns more than 500 results.

Class 78

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Reid All About it

APRIL 23, 2021

Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). For example, maybe now it’s not so strong in event registration details.

Tools 176

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Reid All About it

JULY 16, 2021

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. The Fun Starts Here: How to Amaze, Delight, and Engage Your Event Attendees. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events.

Revenue 195

Revenue Video Strategy Industry 195

GrowthZone

MAY 23, 2017

From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost. Often times, bringing in a speaker to an event helps increase attendance and engages attendees. Start with members and affiliates. Search online.

How To 60

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Reid All About it

JULY 7, 2023

For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others. That’s why marketing often falls prey to the classic spray and pray model. . Art of Mentoring explains why mentoring is so critical for the healthcare workforce.

Tools 195

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Freestone

MARCH 4, 2024

If your organization has any revenue goals for your continuing education program, it’s wise to create a marketing strategy. Define learner personas Creating learner personas will further help you personalize your association marketing strategy. Non-dues revenue goals.

Strategy 52

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Reid All About it

NOVEMBER 10, 2017

“Members can find information anywhere. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. If your organization has a webinar scheduled in the near future, please send me the link. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path.

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