Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

GrowthZone

NOVEMBER 30, 2021

By using marketing automation, you can customize content to ensure your members receive exactly what they want. They will only get information and help where they need or want it. This tailored strategy allows members to experience an association membership made just for them. . Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register. Host: Ed Rigsbee, CAE, president at Rigsbee Research.

Certificate 370

Certificate System Dallas Price 370

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Consider something like: ??

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 30, 2021

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics. Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Email marketing.

Tips 52

Tips Survey Social Media Communications 52

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. Content Strategy & Your SEO Roadmap. Host: Fridays@4. Mon 2/15 at 11 a.m. –

Revenue 370

Revenue North Carolina Industry Technology 370

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. This information is vital to making informed decisions on what actions should be ceased, improved or prioritized. Discover opportunities to recruit new members. Merging duplicate entries and completing incomplete information.

Tips 52

Tips Recruiting Recruitment Tampa 52

SCD Group

FEBRUARY 18, 2014

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

Email Marketing 40

Email Marketing eBook Communications Video 40

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Arc 3 Communications

JULY 21, 2021

In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.” Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

Marketing 52

Marketing United States Tips Email Marketing 52

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Market recurring giving. Adjust your strategy over time. Market recurring giving. Email marketing.

Software 52

Software Tools Strategy Marketing 52

Higher Logic

DECEMBER 6, 2018

2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns. You could automatically move those people into your marketing automation platform and send a series of emails asking people to become mentors. 2018 Membership Marketing Benchmarking Report. Did you know…. Interested in learning more?

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

OCTOBER 5, 2018

Join your colleagues from the DC-area’s leading associations for leading-edge content, top-notch networking, and lessons learned about “Crafting a Digital Strategy,” “Effective User Experience,” and “Optimizing Your Website for Ongoing Success.” . – Association Palooza VI (Washington DC).

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 8, 2016

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen.

DC 150

DC Certificate Washington Content 150

Reid All About it

OCTOBER 12, 2018

Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. More information. What do you need to know about the technology and tools that support data analytics strategy in your organization? More information. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 28, 2022

Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. Speaker: Mark Roysner, Esq., Tue 11/1 at 3 p.m.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Contact Julie Sciullo at Association Analytics for more information. Tue 6/6 at 2 p.m. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 21, 2022

Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Learn how to clean and update your customer data, fill in the gaps with new and enhanced information, and expand your current customer reach to find new markets and new revenue. Host: American Marketing Association. CAE credits.

Revenue 44

Revenue Email Marketing Education Review 44

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Allows you to segment email lists by member type and launch personalized campaigns to engage members.

Association Software 52

Association Software Software Organization Certificate 52

Aptify

DECEMBER 6, 2017

You do it by being present in the stream of information passing over their screens every day, and by being on the first page of Google results when they’re searching for something. Your website, blog, and content must be optimized for Google search so members and prospects turn to you first for information.

Marketing 56

Marketing Software Content Process 56

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Association Briefings

OCTOBER 22, 2020

Here are a few data-driven email strategies to help further market your association to your members and professional community. Segment Your Subscribers In today’s email world, personalization is a must. recruiting new members. And let’s not forget, your members expect it.

How To 52

How To Newsletter Content Communications 52

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . Email Marketing. You can make changes to your strategy based on these results. Event Management.

Software 52

Software Association Management Price System 52

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Communicate digitally to disseminate information. Visit Novi for more information on what to look for in a comprehensive solution. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JULY 14, 2023

Learn strategies for engaging members and designing relevant events, techniques for crafting compelling event themes and agendas, how technology can enhance experiences and boost participation, tips for effective promotion and communication, and methods for measuring event success and continuous improvement. 1 CAE credit. 1 CAE credit.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. 1 CMP credit. More info/register. Host: EventMB. . – CAE credits.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41