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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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What Associations Need to Know About Gmail and Yahoo Email Protections

Associations Now

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. Bulk senders will also need to ensure that users can easily unsubscribe from their emails, also called one-click unsubscribe.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Consider something like: ??

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Lunchtime Links: Gmail’s Latest Curveball for Email Marketers

Associations Now

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.

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4 Email Copywriting Tips for Associations

MemberClicks

After all, you spend SO much time trying to put those emails together. Great email copy can make a difference. Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Now don’t panic.

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