AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Networking and Outreach.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

DECEMBER 21, 2018

I’ll be happy to feature it as long as it’s not product-centric. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Alyssa Ford, Data and Strategy Lead at Tech Impact. Wishing you all a Merry Christmas! More info/register. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 19, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. But what if your goal is to market your brand, rather than a product? In the Smartly.io

Social Media 105

Social Media Email Marketing Strategy Marketing 105

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

FEBRUARY 22, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. Technology vs. Innovation: Association Learning Strategies in Practice. 1 CAE credit.

Social Media 170

Social Media DC System Washington 170

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 44

Strategy Newsletter Email Marketing Social Media 44

Higher Logic

MAY 20, 2020

To make the webinar interactive, you can ask members to fill out polls, hold an Ask-Me-Anything (AMA) in your online community , and share social media handles to connect online and build relationships. For a sponsored webinar, you don’t have to talk just about the product or service they provide.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JULY 7, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is product development. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. I’ll be happy to feature it as long as it’s not too product centric.

St. Louis 341

St. Louis Technology Strategy Conference 341

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! To learn more about how Blue Sky’s products and services can help you accomplish these initiatives, contact us today!

How To 179

How To Social Media Price Discount 179

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. percent) had been the No.

Las Vegas 79

Las Vegas Email Marketing California Software 79

Forj

AUGUST 7, 2017

Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. When marketing online courses or events to members, identify the best platforms for reaching them simply by asking.

Course 98

Course Tips Marketing Class 98

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. And give your remarks on email marketing book.

Social Media 40

Social Media Marketing Price Survey 40

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%).

Marketing 149

Marketing Guidelines Software Email Marketing 149

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

How To 36

How To Social Media Content Price 36

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Tell me how your products solve my problems. It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Association Adviser

FEBRUARY 13, 2014

Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Products and services—What are they offering and/or selling? Is it competitive, above or below fair market value? Effective SEO begins with strategy and data. Wordtracker.

Marketing 60

Marketing Strategy How To North Carolina 60

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

How To 36

How To Email Marketing Newsletter Discount 36

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. I’ll be happy to feature it as long as it’s not too product-centric. All ages welcome to sip, snack and socialize. Duration: 1 hour. More info/register. 1 CAE credit.

DC 153

DC Content Education Software 153

Reid All About it

JULY 21, 2017

I’ll be happy to feature it as long as it’s not too product-centric. 9 Social Media Metrics to Monitor. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Grazia Mohren, vice president of marketing, BizBash.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

OCTOBER 7, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Host: RMK Productions.

Mooc 205

Mooc Certificate DC millennials 205

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Grazia Mohren, vice president of marketing, BizBash.

Tools 150

Tools Social Media Case Study New York 150

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Integrate communications through print, online and social opportunities: [link] @AssocAdviser. Primary challenges. It’s not too late to participate!

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

Industry 40

Industry Marketing Social Media Revenue 40

Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

Video 40

Video Email Marketing Social Media Cost 40

Reid All About it

MAY 19, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Hear the freshest ways to use social media and in-app gamification to help attendees get the most of your event. But, despite a proven track record, email marketing best practices, such as segmentation, aren’t widely adopted. Tue 5/23 at 2 p.m.

DC 150

DC Washington Chicago Tips 150