Remove Email Marketing Remove Recruiting Remove Revenue Remove Tools
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 256
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. Engagement tools can help you show how valuable your association membership truly is. Non-Dues Revenue. What are those effects?

Tools 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you. But since most AMSes don’t include a true data warehouse, like MemberSuite does, you usually need another tool for analytics. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive?

How To 130
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How to Budget for Upgrading Your Association Management Software

MemberClicks

For associations in an increasingly digitized world, it’s now more important than ever to invest in digital tools that are agile and responsive to your organization’s unique needs. In a post-COVID-19 world, associations are now making the investment in more agile tools that support their growth and resilience.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256