article thumbnail

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

article thumbnail

How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Leverage Geofencing Geofencing is a digital marketing strategy that allows healthcare providers to focus their advertising efforts on individuals within a specific geographic location. But they watch videos more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
article thumbnail

Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.

article thumbnail

Association Brain Food Weekly: 11.20.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.

article thumbnail

Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
article thumbnail

Association Brain Food Weekly: 7.16.21

Reid All About it

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register. Host: Remo. Mon 7/19 at 1 p.m. –

Revenue 195