Blue Sky eLearn

JULY 31, 2017

Articulate eLearning Heroes Community ([link] is a best-in-kind example. What if learners submitted case studies and the community co-created solutions resulting in a white paper? Tracy specializes in the intersection of learning science and technology. Develop a peer reviewed wiki for your industry.

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Content Sample Case Study Course 144

Beth Kanter

SEPTEMBER 25, 2017

SOS Children’s Villages International uses cloud technology to help fundraise for children in need. Note From Beth: I am thrilled to host this guest post from Microsoft Philanthropies General Manager that showcases examples of digital transformation and fundraising. Oxfam Hong Kong is another great example.

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Technology How To Discount Tools 36

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

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Marketing Newsletter Social Media Content 70

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. Share an example of your organization’s most successful (unique) corporate partnership.

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Raleigh Chicago DC Washington 150

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits. Listening to podcasts.

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How To LMS Tips Class 210

Association Success

JANUARY 12, 2018

After taking a specialized college degree, professionals may work for fifty years (or more, if life expectancy continues to increase), and in that time their profession or industry can be turned on its head by changes in technology, regulations, and working environments. Everything points to value.

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Education Price Social Media Products 60

Nimble AMS

FEBRUARY 3, 2022

You might be surprised at just how far this technology has come! In other words, AI is a fantastic piece of technology that you can only leverage if you’re collecting the correct data and using AI in the right ways. Below are some tools that can help your membership engagement and growth strategies.

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Associations Now

JULY 15, 2015

A new study from the Global Business Travel Association Foundation suggests that technology remains an important part of the equation for business travelers—and that tech element goes far beyond simply having access to WiFi. Among the areas in which travel managers say the technology experience at hotels could be improved: Smoother check-ins.

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Technology Survey Process Innovation 40

Delcor

JUNE 21, 2019

The newer OneDrive syncing technology makes working with SharePoint reliable and seamless—something we would not have said a couple of years ago. Y ou should invest time in training staff so they can realize the potential of this technology. Document these strategies. However, w ith SaaS, you need a secondary backup strategy.

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Cost Strategy Technology Tools 74

Associations Now

AUGUST 11, 2014

In a recent report, the Edison Electric Institute encourages its members to help build the infrastructure for the rise of electric vehiclesas well as to lead the way by purchasing the technology for their own fleets. The reason? It’s seen as a growth area in a space where demand is starting to mature. Taking Its Own Medicine.

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Price Industry Report Technology 40

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) When it comes to going global, associations these days might feel pulled in two directions.

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United States Proposal Certificate Report 40

Achieve

DECEMBER 19, 2017

But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions. Rai Masuda.

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Newsletter Analysis Report Strategy 52

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. To convey the impact the principles had on my workplace, I have set out examples of two projects and how we approached them before and after adopting a lean mindset. I first read The Lean Startup by Eric Ries in 2013. The rest will follow.

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Project Review Tools Innovation 68

Associations Now

MAY 17, 2017

After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF]. The paper makes the case that membership teams are in a unique position to help build more diverse and inclusive organizations. GSA provides a great example of how membership teams can drive a D+I initiative into action.

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Team Recruiting Recruitment America 50

Reid All About it

DECEMBER 2, 2022

Their Virtual Show Flow Template is an Excel worksheet that includes tabs for the event overview, project timeline, event show flow (and example tab), production information, green room checklist plus worksheets for speakers and sponsors. Why create your own when EventMobi has already done it for you? Tough leadership decisions. Metatrends.

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Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Through a combination of financial investment, education, and technology, TMA has made business intelligence—the transformation of raw data into useful business information—part of its day-to-day culture. But that’s changing.

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Texas Pennsylvania Software Project 40

Vanguard Tech

JULY 30, 2012

Some high level examples might include. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Advertising Revenue = page views and time on site.

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Course Analysis Content Tools 70

Associations Now

APRIL 14, 2015

The rest of us—including in the association space—should probably take a wait-and-see strategy, but even if you’re not making smartwatch apps, the early apps provide important lessons. Let Evernote figure out the best way to take wrist-based technology to the next level.

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Guidelines Technology Innovation Software 40

Slice-Works

JULY 24, 2014

Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. Determine what offers you could be making to your potential audiences or personas. Think through which calls-to-action belong where.

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Social Media Video Tools Marketing 28

Associations Now

JUNE 8, 2016

Associations face no shortage of challenges in tracking the ROI of their myriad programs and services, and perhaps just the latest head-scratcher is figuring the ROI of an online member community platform—a technology endeavor that comes with a pretty big I. The primary reason to calculate ROI is that it forces you to define value.

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Class Revenue Case Study Software 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Here is one example of offering whitepapers or an email subscription to visitors of a website.

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Tools Marketing Recruiting Recruitment 40

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. What we can do is help you put together the marketing mix that is the right strategy for you. This is a great example of repurposing content. social media, white papers, video, power points?

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Marketing Social Media Video Content 28

Beth Kanter

APRIL 1, 2012

focusing on how information consumption patterns are changing in light of these two technological developments. But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies.

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Resources Conference Tools Sample 28

Tom Morrison

OCTOBER 22, 2009

The world of business is changing every day, and it is critical for associations to tap into the innovations in technology to help enhance our value to members and create a connection between them that cannot be separated. Let me share a real life example that happens at meetings: Many members, for some reason, choose to not attend meetings.

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Social Media Jacksonville Library Content 40

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone! Encompassing demographics. Career stage.

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Learning Management System LMS Revenue System 82

Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Use examples, quotes, data and questions compelling to the reader and topic to engage the reader and to validate the content writer’s authenticity. Polly Karpowicz.

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Content Social Media Marketing Review 28

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies.

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Marketing Case Study eBook Social Media 68

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Guest: Monica Kang. 1 CMP credit.

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Raleigh North Carolina Texas Chicago 150

Expo Logic

DECEMBER 27, 2019

Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies. How Can I Use Conference Apps and Technology for Greener Event Planning? Guest and attendee amenities. Aggregate Guest Data. Event Marketing and Promotion.

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Event Planning Certificate Conference Tips 36

SCD Group

JANUARY 1, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute 2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. Mobile responsive design is another example.

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eBook Content Marketing Video 40

Leading Learning

APRIL 9, 2020

And if they are, they may be taught ineffective tactics—highlighting key passages in a text, for example, is not a successful approach. For example, they need to know that labels can trigger the fixed mindset. For example, to convey what a pangolin looks like an instructor could verbally describe the animal.

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