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How to create an association marketing strategy

Freestone

Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.

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How to develop your association’s professional development program

Freestone

Exceed your member’s needs and your professional development goals with the right learning management system (LMS). Investing in networking promotes peer-to-peer learning and relationship building throughout a member’s career. Here are five ways to leverage an LMS to enhance your professional development program: 1.

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How to Create a Culture of Learning at Your Association

WBT Systems

Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Leaders should talk about their learning experiences—their challenges, successes, and failures. Embed learning into strategy. Use your learning management system (LMS).

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Association Brain Food: 3.17.23

Reid All About it

Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Matt Lerner ) Trends to watch in March 2023. .* – Career Coach Series: Mindful Leadership Many organizations are in a state of disruption, transformation, and uncertainty. What kinds are there? Who should be taking them?

Revenue 205
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227
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Is your Association a Learning Organization?

WBT Systems

Two recently recently published articles in Associations Now magazine reference the report “ Tech Success for Associations ” and challenge associations to: think strategically about how they use technology to serve their members , learn quickly how to adapt their use of technology to better support members’ expectations.

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5 Essential Must Haves for Your Association’s eLearning Efforts: Your Questions Answered

YourMembership

As I mentioned last time , Learning Management Systems, and e-Learning in general, are hot topics for many associations as they look to keep up with their members’ growing professional development needs, and the disruptive innovations and the players driving change in this dynamic market. You can watch it below.