WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. How to conduct an effective survey.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Tip 3: Know what advertisers want, and how to best deliver it.

Revenue 77

Revenue eBook Tips Team 77

Reid All About it

OCTOBER 23, 2020

WBT Systems explains how to become the corporate training partner for your member companies. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. I’m subscribing to magazines again after taking some years off. Count me in.

Revenue 300

Revenue Review Content Strategy 300

Associations Now

AUGUST 14, 2023

During an Exploration Lab at the 2023 ASAE Annual Meeting & Expo last week , the American Staffing Association (ASA) shared how they have used member-generated content to position the organization and its members as thought leaders and to encourage more people to volunteer. That prompted ASA to get creative.

Content 96

Content Video Resources Team 96

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Newsletter 122

Association Success

OCTOBER 5, 2017

You can improve non-dues revenue projects through collaborative efforts at your association. This issue is particularly pressing in the case of non-dues revenue, a hot topic for all associations today. So, staff and corporate partners have got together to create exciting non-dues revenue projects. We live in a silo industry.

How To 66

How To Revenue Project Industry 66

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Team 168

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. If they’re not, find out why.

Revenue 63

Revenue Content Survey Newsletter 63

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

Examples Directory Software Video 130

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Event Revenue and Sponsorship ROI. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad. You’re welcome!

How To 61

How To Survey Communications Video 61

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Remember how excited you were when first introduced to Slack or Asana?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Many associations have found that revising a membership structure that may have been established decades ago can be a lever for substantial growth in membership counts and revenue.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. How to Go Virtual (While Still Creating an Engaging Experience). 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

MemberClicks

JULY 12, 2022

Check out our full guide on how to simplify your chamber operations for more tips and tricks. And how can you establish membership tiers that meet members’ needs and help appropriately fund your organization? How do membership levels help to improve renewals? How to create chamber of commerce membership levels.

How To 52

How To Directory Price Columbus 52

Potomac Core

OCTOBER 4, 2016

Association revenues have grown by 25% in the last year and a half. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. Here again the organization impacts member outcomes.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Reid All About it

OCTOBER 16, 2020

Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. ” How to cope with the long, cold Covid winter. Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ).

Video 221

Video Certificate Review LMS 221

Velvet Chainsaw

NOVEMBER 30, 2022

To help you on your business priority program development journey, consider these six tips: Learning Pathways — Do not organize sessions by job function ( i.e., sales, marketing, or operations). How to leverage technology or build a better team could be learning objectives in nearly every session.

Tips 65

Tips Conference Technology Education 65

Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register. 1 CAE credit.

DC 184

DC Ohio Project Washington 184

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. Members used the online community to ask questions about their practice and how to handle tax or software issues. Community Advertising Increases Non-Dues Revenue by $14,000.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). marketing products (sponsorships, advertising, exhibits). The “This is how we do things” environment needs to be constantly challenged. People like staying in their comfort zones – sticking to what they know how to do/make. certifications. research, data, & analytics.

Products 117

Products Revenue Newsletter Project 117

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. But how you answer the question can have profound implications on your membership program.

Cost 49

Cost Revenue Analysis Recruiting 49

.orgSource

MARCH 18, 2024

It’s interesting to consider how to strike a balance between external and internal outreach. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. He noted, “At AAHA, we accredit animal hospitals and veterinary practices.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

FEBRUARY 21, 2020

In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? Joe Williams, Content Marketing Institute ).

DC 221

DC Washington Content Education 221

Reid All About it

NOVEMBER 25, 2016

Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. Discover how to create pre-event moments, encourage attendee connections and collaboration, and ensure participants are engaged in the moment and long after the event is over. More info/register. 1 CAE credit.

DC 150

DC Ohio Project Washington 150

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy Conference North Carolina 259