Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. ” The answer is not obvious. That means you spent $200 each to acquire those members.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

AssociationChat

APRIL 10, 2020

The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals.

Video 221

Video Certificate Review LMS 221

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. But how you answer the question can have profound implications on your membership program. Here is a real life story on how NOT to calculate the cost to serve a member.

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

OCTOBER 16, 2020

Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. ” How to cope with the long, cold Covid winter. James Lancaster, Editor, AMI Magazine. Virtual conference pricing. Fri 10/16 at 10 a.m.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. How to Create a Member-Centric Community. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment. Mon 12/12 at 12 p.m.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

FEBRUARY 21, 2020

In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. Fionta tells you how to find motivation in an unlikely place: key performance indicators (KPIs) and metrics. How’s that, you say? Danny Lewis, Smithsonian Magazine ).

DC 221

DC Washington Content Education 221

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. How to find time to read when you’re busy and over-scheduled. Cierra Loflin, Superpath ). Adam Bulger, Fatherly ).

Revenue 42

Revenue North Carolina Education System 42

MemberClicks

NOVEMBER 8, 2021

Seasoned members can offer guidance on forging a career path, point to ways to upgrade their skills, and provide tips on how to handle negotiations. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Seasoned members can offer guidance on forging a career path, point to ways to upgrade their skills, and provide tips on how to handle negotiations. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

APRIL 22, 2022

Achurch Consulting explains how to handle the decisions involved in going or staying remote or hybrid. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. Non-dues revenue. More info/register.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. 1 CAE credit. More info/register. Host: Association Analytics Tue 3/7 at 12 p.m. 1 CMP credit. .

Revenue 39

Revenue Tools Education Member Experience 39

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. How membership is presented is also important when promoting to prospective members. Unleash the Power of Market Testing in your Membership Recruitment. Publications.

Tips 40

Tips Marketing How To Price 40

Reid All About it

APRIL 14, 2017

Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Find out how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team. How to Use Video for Event Marketing: Before, During & After.

Content 150

Content Chicago Marketing DC 150

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Hybrid work myths. Quick hits. Fri 8/19 at 4 p.m. –

Technology 43

Technology Software Cost Products 43

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

Association Adviser

MARCH 19, 2013

He cited increased competition, not just from trade magazines, which he said are weakening, but from non-traditional competitors such as LinkedIn blogs, Twitter followers and Facebook pages. Relevance is what drives both dues and non-dues revenue.” Dan Stevens, president of video production firm WorkerBee.TV

New York City 60

New York City New York California Video 60

Membership Marketing

OCTOBER 21, 2011

What I find interesting about Costco is how they have embraced the membership model. Membership includes a magazine, a member card, and member savings. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Tony Rossell.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4).

Price 40

Price Marketing Cost Survey 40

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. new markets.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 12, 2010

You’re trying to find them without renting a list or paying the trade magazine in your industry to do it or buying a booth at a trade show in order to collect business cards. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4).

Social Media 40

Social Media Marketing Price Survey 40