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How to boost non-dues revenue through sponsorships and advertising

Aptify

Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Sponsorships can produce a wealth of non-dues revenue.

Revenue 72
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Association Brain Food: 9.15.23

Reid All About it

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Open Space events. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 256
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Association Brain Food: 9.1.23

Reid All About it

Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum—from traditional to contemporary to futurist. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership trends.

Revenue 227
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How to Communicate a New Membership Model

Membership Marketing

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Launch Membership Recruitment Campaign – One of the purposes of a new membership model should be to attract new members who previously did not see value in the membership.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. ” The answer is not obvious. That means you spent $200 each to acquire those members.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.