WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share?

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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The Journal by EXEC

AUGUST 7, 2023

New currents of industry trends, tides of innovation, and waves of market fluctuations continually reshape the environment, requiring constant vigilance and strategic maneuvering. In its place, a new ethos, mainly driven by Millennials and Generation Z, has emerged in the talent market.

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Association Success

OCTOBER 19, 2020

If you have any experience writing content marketing, you’ll feel right at home with Quora and Reddit. All you have to do is answer questions (thoroughly) in the main threads you are following, and include a call to action to your website for more information (ideally a blog post that goes into more details).

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MemberClicks

FEBRUARY 2, 2024

Here are some questions to consider: Conference Theme Alignment What is the main theme or focus area of your conference? Also, be ready to talk about marketing opportunities for the speaker. The post How To Find Keynote Speakers appeared first on MemberClicks. What specific topics need to be covered by the keynote?

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WBT Systems

APRIL 10, 2018

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

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Higher Logic

JANUARY 3, 2017

There are three major facets of your events—marketing, venue, and programming—you can improve all of those for inclusivity. Event marketing: who are you selling to? This marketing conference focuses at least half of their promotional video on the party. We must lay down our defensive attitudes and ask what we can do better.

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Blue Sky eLearn

JUNE 7, 2019

Your members are always looking for more ways to further their professional development—after all, that’s one of the main reasons they joined your association! Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management.

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Multiview

AUGUST 23, 2023

Associations must remain attuned to these shifts to ensure they r e main r elevant. As professionals advance in their careers and fresh recruits enter the workforce, the needs, interests, and aspirations of association members evolve. With new generations, the methods to attract association members must change.

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Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. These are its three main pillars.

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Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. What’s more, 72% of customers say they prefer email as their main channel for business communication. Is email dead?

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Associations Now

NOVEMBER 24, 2019

The Vision Council is the main funder of Think About Your Eyes, which relieves some of the pressure to constantly fund-raise that many association foundations face. But the effort is also supported by contributions by Vision Council member companies, which consider them “part of their marketing budget,” Balek says.

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Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing. Set rules .

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Associations Now

MARCH 2, 2020

The utility of pillars, long considered a mainstay in the content marketing world, can become diluted over time, as those pillars morph into topic areas that gradually stray ever further from the original intent. How your content delivers on that ambition becomes a main metric. Is It Time to Abandon Content Pillars?

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Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

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Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple. AMR MANAGEMENT SERVICES.

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AssociationChat

SEPTEMBER 22, 2021

Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. How to Strengthen Your Association’s Value Proposition. Listen or watch the episode below!

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Associations Now

JULY 17, 2014

The Maine Lobstermen’s Association says a decades-old consent decree regulating the group is out-of-date and limits the group’s ability to advocate for its members. The regulations that manage Maine’s iconic lobster industry. The regulations that manage Maine’s iconic lobster industry.

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Virtual

OCTOBER 24, 2013

These programs serve two main purposes: they help individuals validate their knowledge and help consumers identify individuals who truly have the knowledge they claim to possess. But if you have, here’s the answer: association-backed certification programs.

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GlowGlobally

MAY 15, 2017

With 28 countries, the European Union is one of the largest and most profitable markets in the world. How effective are associations at adapting to European sensitivities, cultures, and needs? How effective are associations at adapting to European sensitivities, cultures, and needs? How to adapt marketing channel strategy.

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Achieve

DECEMBER 8, 2022

nonprofit marketing. , marketing videos that illustrate your nonprofit’s mission. Ask for followers to tag you in their posts about your nonprofit, then share those posts on your main accounts. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it.

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Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

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AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

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Protech

MARCH 11, 2020

Today’s ideal data analytics platform for nonprofits showcases a complete view of members hip and the nonmember market , provid es AI predictive functionalities and integrate s with a recommendation engine. . There are three main categories of data analytics : . ” .

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Association Adviser

APRIL 2, 2019

Our report lays out how you and your peers are achieving goals, how factors like staff and budget size, frequency of communication, and amount of planning affect the success (or failure) of association communications. Brianna Martin is a marketing manager with Naylor Association Solutions. You’re welcome!

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NXUnite

OCTOBER 19, 2023

Here’s what we’ll cover: Online Shopping Fundraisers: An Overview Benefits of Online Shopping Fundraisers How to Launch an Online Shopping Fundraiser With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Analyzing this information serves two main purposes.

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Association Adviser

FEBRUARY 5, 2019

One of the main sources for this statement stems from fears about AMS implementation. Potential roles to include span IT, membership, education, marketing, events, and all levels of management. The post How to Prevent AMS Implementation Frustration appeared first on Association Adviser. Secure executive support from the start.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members? This all sounds great – but how does it look in practice?

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. What is the main focus of the videos that you produce for them? What is the main focus of the videos that you produce for them?

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Disciple Media

MAY 16, 2022

How to Do Online Personal Training. Keeping these benefits in mind, we are going to take a close look at just how to do personal training online. How can you get clients? How should you market yourself? The main difference is that online personal trainers can conduct their sessions from virtually any location.

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Disciple Media

JULY 15, 2022

Instagram Monetization: How to Monetize Instagram. In 2021, the influencer market reached a global value of nearly £11 billion. Those monetization options include sponsored posts, affiliate marketing, live workshops, webinars, online courses, coaching and much more. 3: Leverage affiliate marketing. Use Instagram Reels.

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