How To Maine Marketing Revenue 
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. One of the main reasons someone joins an association is to advance in their career, which starts with education. Let’s dive in. Create Educational Opportunities.
Achieve
MAY 7, 2024
Diversified sources of revenue offer financial stability and flexibility, but their various nuances can become complicated to properly record. Let’s review the various types of donations you might accept, including why they should be categorized and how to organize them. FMV for securities represents their open market value.
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Higher Logic
APRIL 2, 2019
However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.
MemberClicks
SEPTEMBER 29, 2022
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
WBT Systems
FEBRUARY 20, 2018
How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Is the program even meeting a market need? You have to figure out whether you have a value problem or a marketing problem.
CMA Solutions
NOVEMBER 17, 2022
When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.
Association Success
NOVEMBER 5, 2020
In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously.
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