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Innovating the Lean Startup Way

Eric Lanke

This one was co-authored with Guillermo Ortiz de Zarate of the National Council of Architectural Registration Boards, and it's titled " Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. " When developing a new product or program, we first conduct what I'm starting to refer to as a "call for interest."

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The benefits of working with a selection consultant to find your next AMS

Nimble AMS

An AMS consultant can gather information from your leaders and employees , helping you better understand your goals for your next AMS. A consultant can also assist with checking AMS vendor references, ensuring your organization does its due diligence and identifies the best customer-vendor relationship. Download now

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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? Innovating with millennials sounds like a no-brainer. While they have the enthusiasm, they may need the goals of your innovation to be laid out for them. Another way to capitalize on their exuberance and get them innovating is by placing them in charge of the “little things.”

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.”

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Members join professional organizations to stay in the know. Member priorities are always shifting.

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Eric Lanke: It's Not Innovation If It Only Serves You

Eric Lanke

Innovation. Its Not Innovation If It Only Serves You. One thing I struggle with as I try to lead my association towards more innovative practice is the need to define what innovation is and is not in our environment. And I suspected that our members had a need for those printed handouts that the innovative idea ignored.

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Smart Social Media Strategies for Conferences

Associations Now

The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate. You provide a framework and the freedom to be innovative.” Trust is key in this process.