Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Products 60

Products Process Committee Guidelines 60

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.

Communications 223

Communications Survey Social Media Revenue 223

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Associations Now

AUGUST 14, 2023

Resources included repurposed content from past conventions and magazine articles, as well as information about relevant ASA online communities and special interest groups. Each web page described a trend and how it was affecting the industry and listed top resources that could help members navigate each trend.

Content 98

Content Video Resources Team 98

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Contact information.

Examples 130

Examples Directory Software Video 130

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

SEPTEMBER 1, 2023

Gain insights into best practices for using data to inform decision-making and develop successful international expansion strategies for their associations. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. 1 CAE credit. More info/register. CAE credit. More info/register. More info/register. 1 CAE credit. 1 CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

Associations Now

FEBRUARY 26, 2023

Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales. Your association’s story is hopefully less creepy and more authentic.

Strategy 122

Strategy Examples Review Revenue 122

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

Case Study 77

Case Study Texas Guidelines Revenue 77

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Marc Bernstein, Director of Information Technology, American Society of Anesthesiologists and ASAE Technology Council Member. Creating and Developing Successful Magazines (Live Chat).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

APRIL 23, 2021

Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington. Event Revenue and Sponsorship ROI. Shawn Zeller, Editor of CQ Magazine, CQ Roll Call. 1 CMP credit. Magdalena Mook, CEO, International Coaching Federation. Fri 4/23 at 3:45 p.m. – What is the CAE?

Revenue 370

Revenue Strategy Content Education 370

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

FEBRUARY 15, 2013

Geoff Livingston writes about wearable computing , specifically Google Project Glass which “empowers two things: sharing and accessing information anywhere.” The Angerosa Research Foundation is asking association executives to participate in the Association Publishing/Media Nondues Revenue Study. How will this impact marketing?

Social Media 150

Social Media Revenue Content Marketing 150

Association Success

MAY 21, 2019

As shown in the chart: Company A is a strong supporter of our association’s products by being a regular advertiser in our magazine and exhibitor at our convention. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

.orgSource

MARCH 18, 2024

They’re doing outreach to inform the public that accounting is still a great career choice. Our value is not in a magazine or even standards. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. Our value is in promoting accountability.

Examples 88

Examples Revenue millennials Strategy 88

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. If you want to reach your members with valuable industry information, you should consider the printed word. Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership. The uncertainty gives you a queasy feeling when seeking sponsorship revenue.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. This helps the association to reach a wider audience online and generate incremental revenue from education.

Education 150

Education Certificate LMS Learning Management System 150

Associations Now

OCTOBER 20, 2019

When the American Astronomical Society had a chance to acquire a magazine earlier this year, the price tag was hefty. The challenge, Marvel says, was “to establish how we might draw them in to be members and provide them with services or information that they would value.”. But it opened a conversation about opportunities and mission.

Price 66

Price Committee Content Revenue 66

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

Case Study 120

Case Study Massachusetts Newsletter Software 120

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

OCTOBER 23, 2020

It describes the six phases of virtual event creation and includes an incredibly detailed 147-task checklist informed by over 100 successful virtual events. I’m subscribing to magazines again after taking some years off. Rethinking Revenue. Learn how to evolve your sponsorship program to increase revenue. Count me in.

Revenue 300

Revenue Review Content Strategy 300

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. These variable costs might be as simple as printing and mailing additional magazines and renewal notices.

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. Much is uncertain, but current projections can help. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

WBT Systems

NOVEMBER 8, 2016

With all the information available at our fingertips through the internet, connecting us globally with people who share our interests, society is progressively interacting more and more online. Just think of the last time you did a Google search for information. Seamlessly Track Activity to Increase eLearning Revenue.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Provides information to help them do their job better or advance in their career. Understand your audience and their educational or informational needs. Answers their questions.

Content 150

Content Marketing Education Course 150

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Team 168

AssociationChat

APRIL 10, 2020

The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

Newsletter 52

Newsletter Austin Committee America 52