WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

AssociationChat

APRIL 10, 2020

The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate?

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). ACE is an informal group of like-minded association leaders and stakeholders who believe associations must think and operate like for-profit businesses to continue to be relevant and provide value in a competitive world. Yes, they do. Host: Meetings Today. Wed 2/26 at 2 p.m. More info/register.

DC 221

DC Washington Content Education 221

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Launch Membership Recruitment Campaign – One of the purposes of a new membership model should be to attract new members who previously did not see value in the membership.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

OCTOBER 16, 2020

James Lancaster, Editor, AMI Magazine. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. CMM Information Session: Take Your Education to the Executive Level. Presenters: David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221

Membership Marketing

MAY 10, 2017

In her book, The Membership Economy : Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Robbie Baxter spoke to this opportunity. And respondents also reported a median renewal rate of 84 percent meaning associations were benefiting from the revenue of a membership relationship on average for over 6 years.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. The most striking similarity has always been between subscribers and members, but our niche focus and the ability to meaningfully inform audiences also stand out. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Host informational webinars, online and in-person training, as well as certifications through online learning modules. It can also serve as a revenue stream for your organization.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Host informational webinars, online and in-person training, as well as certifications through online learning modules. It can also serve as a revenue stream for your organization.

Directory 52

Directory Certificate Discount Survey 52

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

APRIL 22, 2022

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. Host: Training Magazine Network. Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy. 1 CAE credit. 1 CMP credit. 1 CAE credit.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Host: Association Design Circle.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. . – Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

SCD Group

SEPTEMBER 20, 2012

In exchange for giving SBAM basic information and permission to call them a member, they get access to “low value” products and services, a subscription to our magazine (printed), all electronic communications and opportunity to attend our annual conference as a member. ” Posted by Steve Drake. at 4:49 PM. .

Michigan 40

Michigan Revenue Content Strategy 40

SCD Group

JANUARY 6, 2013

Today these same passive members are often called “lurkers” because they’ll sign up for the association’s social media sites but rarely get engaged, post information or leave comments. Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) Some association leaders like having passive members.

System 40

System Social Media Content Cost 40

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Many groups still print a magazine. Video and other electronic content allow owners to format the information for different tasks and platforms. It is an effective recruitment tool that also promotes public awareness.

Video 88

Video Communications Strategy Content 88

Association Adviser

MARCH 19, 2013

ASQ’s Mason said that because members (and prospective members) can get so much valuable information online for free, associations have to find new ways to demonstrate their value. For instance, instead of claiming to be the exclusive source of important industry information, they should emphasize their role as the most trusted source.

New York City 60

New York City New York California Video 60

Membership Marketing

MARCH 5, 2010

Under this method, when a free trial is accepted, the respondent provides their credit card information and has a limited period of time to evaluate the membership. “ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.”

Price 40

Price Marketing Cost Survey 40

Membership Marketing

JULY 12, 2010

You’re trying to find them without renting a list or paying the trade magazine in your industry to do it or buying a booth at a trade show in order to collect business cards. You are selling relationships, access to a network of smart people who share interests and want to have substantive, valuable exchanges of information.

Social Media 40

Social Media Marketing Price Survey 40