article thumbnail

Innovative Content Strategy spotlight: American Society for Nondestructive Testing

The Association 100

The American Society for Nondestructive Testing received the Innovative Content Strategy Award. Its focus on underrepresented NDT Level II inspectors/technicians through tailored newsletters, outreach videos and unique events such as the Technician Open House exemplifies its innovative approach.

article thumbnail

Does Your Leadership Style Need a Change?

Associations Now

A report on some new leadership research out of the Stanford Graduate School of Business ends on a sobering note. The implication is that the culture needs improvement, and O’Reilly points to some notable examples of companies that have had dysfunctional, narcissistic leadership, like Theranos and Uber.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

article thumbnail

Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Big idea: Successful innovation can be small, too. How do you define innovation? I want to invite you to the real world of innovation: small-sized innovation,” Tatonetti says on Association Success. One way to implement this vision of innovation is to focus on streamlining workflows.

article thumbnail

Association Brain Food: 4.12.24

Reid All About it

Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. . – I’m happy to feature it as long as it’s not too product-centric. More info/register.

Revenue 256
article thumbnail

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

article thumbnail

Association Brain Food: 4.26.24

Reid All About it

Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association Revenue Generation (Coffee with Innovators: Association Design Circle) We are association people who welcome diverse perspectives and all experience levels. Content marketing. We meet on the first Friday of each month.

Content 222