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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate eBook Education 135

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APRIL 19, 2024

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Co-mentors.

Newsletter 252

Newsletter Content Social Media Education 252

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Blue ocean strategy.

Revenue 257

Revenue Price Denver Tools 257

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 268

Content Survey Education Strategy 268

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

GrowthZone

FEBRUARY 7, 2023

The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” ” The results showed 63% do not have a formal innovation process. At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S.

Survey 78

Survey Innovation Tips Review 78

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. It also gives associations the freedom to “innovate and invest in the future of the organization,” said Sarah Sain, CAE, vice president of content services for Naylor Association Solutions. “It Without nondues revenue, associations could face difficult decisions.

Revenue 62

Revenue Survey Member Engagement Resources 62

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 263

DC Washington Member Engagement Innovation 263

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Be realistic about your staff’s abilities and the effort it takes to adopt innovative technology.

Recruiting 140

Recruiting Recruitment Technology Innovation 140

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Innovation Case Study 362

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229

Revenue Survey Education Strategy 229

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MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.

LMS 246

LMS Utah Indiana DC 246

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JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts. Online experiences.

Atlanta 195

Atlanta Price Revenue Denver 195

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JUNE 30, 2023

Non-dues revenue partners. I’m happy to feature it as long as it’s not too product-centric. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting.

Chicago 205

Chicago Newsletter Revenue Education 205

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

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AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. I’m happy to feature it as long as it’s not too product-centric. Thriving (or not) associations. Which is yours? Reality check. More info/register.

Certificate 195

Certificate Education Revenue Marketing 195

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. I’m happy to feature it as long as it’s not too product-centric.

Revenue 229

Revenue Chicago Leadership Education 229

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product centric. Conference content. Membership recruitment. Quick hits. More info/register.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Potomac Core

APRIL 5, 2016

In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation. Innovative Advocacy Positions Industries. More Strategic Conversations. Are regulators becoming the new Congress?

Innovation 100

Innovation Member Engagement eBook Industry 100

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DECEMBER 3, 2021

Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” Kat Sullivan, Marketing Solved ). I’ll be happy to feature it as long as it’s not too product-centric. 86 the IT department. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

Reid All About it

SEPTEMBER 22, 2023

I’m happy to feature it as long as it’s not too product-centric. Embracing AI in Events: Navigating Opportunities and Challenges Learn about the innovative applications of AI that are redefining attendee engagement, boosting event efficiency, and elevating overall experiences. More info/register. 1 CAE credit.

LMS 268

LMS Revenue Education Strategy 268

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Generation Z. More info/register.

Certificate 268

Certificate Denver South Carolina Project 268

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JANUARY 22, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. . 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. I’m happy to feature it as long as it’s not too product-centric.

Revenue 205

Revenue Content Chicago Leadership 205

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JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

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JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 284

Certificate Price Tools Technology 284

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. I’m happy to feature it as long as it’s not too product-centric. Membership.

200

200

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Research says alone time could yield more innovation.

Technology 195

Technology Education Arkansas Leadership 195

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359