Associations Now

JANUARY 21, 2020

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. In 2020, the show will be held February 26–28.

Products 90

Products Innovation Connecticut System 90

Reid All About it

APRIL 19, 2024

James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Learn innovative communication tactics and effective win-back methods to transform these former members into active, engaged participants once again. Congratulations, Dean! Co-mentors. CAE credit.

Newsletter 250

Newsletter Content Social Media Education 250

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m happy to feature it as long as it’s not too product-centric. But, seriously, has anyone seen the movie Join or Die yet? I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Be realistic about your staff’s abilities and the effort it takes to adopt innovative technology.

Recruiting 140

Recruiting Recruitment Technology Innovation 140

GrowthZone

FEBRUARY 7, 2023

The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” ” The results showed 63% do not have a formal innovation process. At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S.

Survey 78

Survey Innovation Tips Review 78

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Is this product designed for association events like mine? Ensure the provider’s product is flexible enough to support your meeting and event requirements. What’s on your product development roadmap?

Technology 264

Technology How To Case Study Price 264

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Membership Marketing

FEBRUARY 4, 2021

In short, we have had to innovate. The need to innovate has led me to study some of the best practices in building an innovative mindset and culture. First is How Innovation Works by Matt Ridley, which I wrote about here. The second is a classic, The Innovators DNA , by Dyer, Gregersen, and Christensen. Networking.

Innovation 87

Innovation How To Marketing Review 87

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. I’m happy to feature it as long as it’s not too product-centric. CAE credit. More info/register. More info/register.

Revenue 272

Revenue Innovation Education Tools 272

Smooth The Path

NOVEMBER 1, 2017

I am very American in that I believe in the underdog (or maybe this is less about being American and more about being a product of the 80’s?) As a staff member of an association, I would like to think that if I have a useful and winning innovative idea, I can bring it to market. It has to be the CEO. They are: Advocates.

Innovation 132

Innovation Project Process Resources 132

Potomac Core

APRIL 5, 2016

In essence, economic data fuels active innovation at Associations. What is clear is that ongoing listening and economic data fuels active innovation at Associations. Data Driven Active Innovation. Innovative Advocacy Positions Industries. More Strategic Conversations. Are regulators becoming the new Congress?

Innovation 100

Innovation Member Engagement eBook Industry 100

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgSource

APRIL 22, 2024

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. These innovators didn’t consider themselves in agriculture or robotics.

Technology 88

Technology Innovation Team Products 88

Associations Now

DECEMBER 19, 2019

Karen Malone of HIMSS talks about how she constantly thinks about innovation and disruption, including with her own staff. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. We showcase innovation in many different places.

Products 71

Products Innovation United States Chicago 71

GrowthZone

FEBRUARY 1, 2022

The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. We handle the marketing and communication, so it’s a high ROI for the businesses and members.” Last November, GrowthZone surveyed over 300 association professionals across the U.S. and Canada.

Communications 78

Communications Innovation Directory Discount 78

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Associations Now

JULY 16, 2019

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased. What membership trends are you experiencing?

Innovation 95

Innovation Survey Report Strategy 95

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. What are the most effective marketing channels for recruitment and renewal? Which products and services are driving increased member participation? How are associations supporting innovation?

Report 97

Report Marketing Recruiting Recruitment 97

YourMembership

MAY 3, 2012

Add-On Products. Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. Advantages.

Innovation 150

Innovation Software Membership Management Social Media 150

Membership Marketing

OCTOBER 2, 2018

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating?

Innovation 67

Innovation Report Review Survey 67

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Socious

SEPTEMBER 30, 2016

“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. As a society, we thrive off of innovation. Defining Innovation.

Innovation 100

Innovation Membership Management Process Products 100

Membership Marketing

OCTOBER 9, 2020

A time of crisis requires every organization to innovate to survive and thrive. But a common question is, how do you go about innovating? Matt Ridley’s book, How Innovation Works and Why it Flourishes in Freedom , shares valuable principles that answer that question. Innovation occurs incrementally. 241 [2] RIDLEY.

Innovation 49

Innovation Recruiting Recruitment System 49

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Focusing on organizational innovation is another vital driver of membership growth. Increasing funding for marketing efforts is critical to membership growth.

Report 52

Report Marketing Recruiting Recruitment 52

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. An email urging me to buy a product or service I’ve already purchased” (22%).

Marketing 149

Marketing Guidelines Software Email Marketing 149

Associations Now

MARCH 25, 2020

If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor. Be helpful, relevant, informative, constructively distracting, or authentically compassionate,” Ryan Ku, head of strategy and brand innovation at Eleven, said in Fast Company.

Email Marketing 133

Email Marketing Marketing Class Innovation 133

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. I’m happy to feature it as long as it’s not too product-centric. Sorry, soapbox topic. I always julienne and sauté my greens.

Revenue 272

Revenue Austin Tools Education 272