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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Why your association needs to adopt a flexible IT budget

Nimble AMS

Of the professional associations surveyed, 65% said they plan on having a flexible technology budget. . Keep reading to learn both why and how to adapt a flexible IT budget to transform technologically for the better. . Individuals join associations for industry insights, job boards, career fairs, and recruitment guides.

Software 122
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4 proven strategies to increase revenue at your association

Nimble AMS

Get your volunteers in on event promotion by providing marketing collateral like premade graphics, videos, brochures, and posters to help them advertise the event within their networks. Follow these tips to leverage your learning program: . Recruit Subject Matter Experts (SMEs). Supply a variety of content types.

Revenue 117
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Association Brain Food Weekly: 1.28.22

Reid All About it

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Analyzing Survey Data at ASHA (Data Analytics Network). Presenter: Chris Klauda, Senior Director, Market Insights, STR. Host: Fridays@4.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195
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Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.