Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. So, post discussion topics and summaries from question and answer sessions to help community members who were not at the event feel included in the conversation.

Conference 218

Conference Library Resources Content 218

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Creating visual content.

Video 285

Video Washington Social Media DC 285

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. One of the most important AMS features— so important that it earned its own section, rather than a bullet point in the section above— is a comprehensive integrations library. Email marketing software. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Associations Now

FEBRUARY 13, 2024

The Info-Tech Research Group’s study finds that many organizations have opportunities to use generative AI to bolster attendance and member engagement. A new report found that associations have lagged behind the corporate sector in adopting generative AI, and offered some recommendations for catching up.

Report 59

Report Analysis Library Technology 59

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. As activity increases, so does member engagement. Are your executives expert networkers? Don’t See Value.

How To 266

How To eBook Software Library 266

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

Tools 208

Tools LMS eBook Resources 208

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Smooth The Path

MAY 21, 2020

“Here are 46 articles we have carefully curated for you,” and “did you know we have an online learning library with over 100 courses?” Long letters, extensive lists, and requests for more money tend to make new members feel dumped on. As the day goes on, you get three more emails that are similar.

Library 148

Library Class Survey Course 148

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Not sure where to begin with engagement in general? This spurs engagement and the community becomes a source of knowledge for the event.

Tips 293

Tips Library Tools Communications 293

Higher Logic

MARCH 19, 2020

Including a face-to-face aspect can radically improve engagement during your sessions. Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation. Don’t have a community?

Tips 316

Tips Library Revenue Software 316

HighRoad Solution

SEPTEMBER 25, 2020

You have access to a vast wealth of member information. You have data about how your members engage with programming, data about how visitors use your website, and data about membership renewal and attrition. Opt-out sync : Update marketing preferences for members. The Spark Data Integration Library.

Library 60

Library System Software Marketing 60

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. What’s more, most members now expect a career center as part of their membership benefits. 1 CAE credit. . More info/register. No talk is longer than 10 minutes.

LMS 266

LMS Revenue Education Strategy 266

Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 140

Tools Software System Library 140

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Library 120

Library Handbook Directory Conference 120

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. How do you incentivize participation in communities?

Library 153

Library Social Media Resources System 153

YourMembership

JULY 6, 2012

So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. Smith is the Director, Inbound Marketing at YourMembership.com. Member Engagement + Retention. This book is full of them. Christina ( 209 Posts ) Christina G.

Library 150

Library Software Membership Management Price 150

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. Often, these tools are designed to deliver value to members quickly. 4 Major Changes to the Membership Software Landscape.

Membership Management 100

Membership Management Software Directory Library 100

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Welcome new members with a warm greeting from your organization’s president or executive officer. Is your association effectively leveraging this simple tactic to engage with members?

Video 111

Video Social Media Library Revenue 111

MemberClicks

FEBRUARY 2, 2024

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

SEPTEMBER 4, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Amy Burke, Executive Director, Special Libraries Association. More info/register.

Montana 322

Montana LMS Revenue Recruiting 322

Mariner Management

MARCH 21, 2020

Member Engagement. Help chapters get members engaged on a social multi-player game and tie in contest to win free registration or association swag. Assist chapters in sharing the virtual/online member benefits available through the headquarters association. His members found this reassuring. Provide grants.

Tips 87

Tips Video Library Guidelines 87

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. At the same time, your members only need one login to interact with all your association has to offer—including your online learning courses and materials.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. TJ Peeler, UX Designer, Beaconfire RED. Cristina I.

Chicago 174

Chicago DC Washington Software 174